The action step for the 2015 Power Shift gathering was to produce a report about marketing the women’s economy that could be presented at Power Shift 2016 (May 3-5 in Washington DC). We collected input from the 2015 Power Shift gathering through a series of focus groups as well as a short survey.
The survey we present here is the next step. In this case, we have distilled the learning from the focus groups and initial surveys into a series of questions designed to lead directly into a potential awareness campaign for “the women’s economy.” We will be approaching the Ad Council in the United States about producing the first round and will hope to expand internationally. Many of you will be aware that the Ad Council has been responsible for some of the most impactful public services campaigns in American history.
So that’s the purpose! It’s a very short survey—only twelve questions. Please help the Power Shift community out by taking a few minutes to answer the questions.
Thanks for your continuing passion and commitment,
Linda Scott
Founder, Power Shift