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NIH Rockledge Visual Vocabulary Survey

The survey provides the Design team with direction and preferences for the renovated Rockledge workplace aesthetic. Survey results establish an aesthetic using descriptive words that describe the character, culture, image and ideals of the Rockledge campus occupants. The survey questions start with occupant selected adjectives to describe workplace and then seeks common visual references that define these descriptions. The imagery establishes a common visual vocabulary that defines the aesthetic using visualizations unique to the Rockledge Campus community. With the vocabulary, the group can identify possible materials and colors using the visualizations as definitions.


The Survey consists of 4 sections:

 

Section 1: Listing descriptive words that represent you future workplace

Section 2, 3 and 4: For the three words that will best characterize your future workplace, provide context for why these words were chosen.

 


 

Definitions – The following definitions should be used for the words in the survey to add clarity to intent of the questions.

 

Materials – these are the materials used as finishes and can be seen in the finished space. These may include, carpet, wood, glass, metal, paint, fabric or specific materials such as aluminum, oak, leather, vinyl, etc.

 

Image elements – these are construction features that could include ceilings, floors, walls, cabinets, lights, carpets, furniture, plants, etc.

 

Texture – used here, texture adds an aesthetic variation to the space. For example, a rough wood plank would be in contrast to a smooth glass tile, glossy paint a contrast to flat paint.

 

Colors – Color hues influence the perception of a space. Colors have historical context and subliminally affect how people react. Changing the hue more intense, less intense and lighter or darker can affects one’s perception of the space.

 

Pattern – pattern used in space can be used to add an element of interest, similar to texture. Patterns can be subtle or bold and affect the perception of the space.

 

Bold/subtle – the strength or dominance of certain features such as a color, material or feature affect the perception of space. Making a feature more bold or subtle sends a message about the workplace.

1. Which type of position do you hold at NIH?
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