Survey Expert Ryan Farmer observes that many well-known companies aren’t branding their surveys, and discusses why survey design is hyper-important when you want to gather customer feedback.
Create Surveys Online
When first deciding to create surveys online, it’s important to make a plan. Then as part of your plan, you will need to find the best survey tool that will fulfill the needs. When designing your plan you will need to figure out how you will design your survey, how you will send out the survey, and then how you will analyze the data that you collect after you send out your survey online. Once you’ve decided on these, you’ll be able to find the best survey software for your needs.
Designing Your Survey
When first deciding that you need to create a survey online, you most likely have an idea of what your survey will look like, as well as what types of questions you will ask. If you have not decided on what your ideal survey will look like, we suggest either sketching it out with pencil and paper or even creating it in a word processing document. Once you have this, you’ll know the different requirements you’ll need from your survey software and will be better prepared when deciding which product is right for you.
Sending Out Your Survey
The next step in your plan should include your ideal way for your survey takers to actually get to your survey. Do you want them to get an email with the link to your survey inside of it? Do you want them to just fill your survey on directly on your website? Or will you be posting the link somewhere like Twitter and that will be the only way for them to get to your survey?
Once you have this decided on, you can go to the next step which is deciding on the best way for you to analyze the data you are collecting.
Analyzing the Data You Collect
Now that you have decided on how you’re going to design your survey as well as the ideal way for you to send out the survey, you’ll need to know how you’ll take action once you collect the data. Will you want to download your data to analyze in Excel? Will you want reports that will give you graphical interpretations of your data? Will you want to filter your data before you report on them?
You should have an idea as to how you will be able to answer these questions and you’ll be on your way to creating the best surveys online that you can.
What About SurveyGizmo? What Do You Offer?
SurveyGizmo allows you to create surveys online in under 5 minutes. We give you the ability to design your survey however you need to. We give you full access to your survey’s CSS and HTML, as well as the ability to add as many questions and pages to your survey as you need.
When it’s time for you to launch your survey with SurveyGizmo, we give you a variety of link and embedding options. For link options, you can send out completely branded domain and subdomain links, shorter links that are prefect for emails, as well as secure links. You also have the ability to embed your survey into a website with the JavaScript, HTML, or iFrame code that we provide.
If you are looking to track your survey a little better and would like to send out your survey through email, we also have a dedicated email invitation system. With the email invitation system, you can track who has clicked on your survey link, who has completed the survey, and send reminders and thank you’s for completing your survey.
After you send out your surveys, you’ll want to analyze the data you collect, and with SurveyGizmo, we make it very easy. We offer a variety of reports including TURF, Cross Tabulation, Satisfaction Meter, the basic Summary report, and a Combined Summary report. We also offer exports to Excel, SPSS, Word, and PDF. Any way you can think to analyze your survey, you should have the means to do so with SurveyGizmo’s reporting capabilities.
How Do I Sign Up?
Signing up for SurveyGizmo is really easy and can be done in under 2 minutes. All you need to do is:
- Click on the “Sign Up” button in the upper right hand corner of this page
- Put in your email address, password, and then decided which account level is the right fit for you.
- Login to your new account and start creating surveys!
It’s as simple as that!
Now that you know what to look for in a survey tool online, why not create a SurveyGizmo account and see if we meet you’re needs. And as always, if you have any questions feel free to contact us!