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Abandonment Rates

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10:40
September 9, 2007


simonsopinion

Guest

I seem to have a high abandonment rate.

How can I tell which point they are abandoning? The Introduction page? or the Question pages(s)?

11:01
September 9, 2007


Christian Vanek

Moderator

Cambridge, MA

posts 788

Hi Simon,

“Abandons” are actually people that leave without filling out your first page. They looked at the survey, but did not start to participate.

“Partials” are the folks that at least started your survey, even if they didn’t finish it. My suggestion to see what the “sticking” point is for partials is to export your partial records to excel and look for the last group of questions answered.

If your “abandon rate” still seems really high. Keep in mind that it will always be higher if you embed your survey on your webiste (rather than inviting people by email, or giving them a link).

This doesn’t mean less people take embeded surveys. It is actually just reflecting the fact ‘casual’ traffic you received to that webpage. Email invites and clickable links have the effect of pre-qualifying non-embeded surveys a bit, keeping the trackable abandon rate lower.

Let me know if this answers your question.

-Christian

11:55
September 9, 2007


simonsopinion

Guest

Hi Christian,

I did a test and went to my 2nd page. I closed the window without replying to any question.

It was recorded as a “partial”.

So I’m guessing that the abandonment is recorded IF the questionnaire is NOT STARTED at all.

My first page is just the instruction/introduction page…maybe I’m “talking” too much :)

9:22
September 10, 2007


Christian Vanek

Moderator

Cambridge, MA

posts 788

That could be it!

Here’s a trick. Just ask one or two *very* simple questions on the first page. Your “no brainers” for the survey.

Oddly enough being able to answer thos questions will create a feeling of accomplishment and encourage your respondants to continue.

-Christian

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