February 13th, 2008 by Christian Vanek

Email Invitations 2.0

We are happy to announce the successful launch of SurveyGizmo’s New Email Invitation & Reminder Tool!

In 2007 we saw a huge interest in our old email invitation tool. Many marketers, researchers, educators and agencies all rely on email invitations as their primary technique for driving survey responses.

Well, they should love our new tool. It’s now easier to get complete surveys then ever before — and more reliable too!

Here’s a quick summary of this feature and instructions to get you started:

Online Survey Email Invitation Stats

Click a thumbnail for a larger image:
Online Survey Email Invitation StatsEmail Invitation MessageOnline Survey Email Invitation Content Editor

It’s Easy to Understand & Use

The most important thing we have done is to streamline the invitation screens to make creating, monitoring and managing the invitation process easier.

The process of creating an invitation is simple. Click on the ‘Create Invite’ button and then Edit your invitation’s message. One other improvement here is the ability to create both text and html email content. HTML content allows you to brand your email invitations to look just like your other email communications. Having text content gives SurveyGizmo the ability to automatically fallback to the text version when it suspects some of your email recipients don’t support HTML emails.

Scheduling & Auto-Reminders

Reminder emails can be sent manually, automatically skipping over any users who have already completed the survey. The following two paragraphs represent future improvements to email invitations.

There have been a lot of marketing studies about the best times to send emails depending on your audience. Well, with our new email invite tool you can pre-schedule an invitation to be sent — and also define a series of auto-reminders to be sent out x-days after a person receives the first invite!

“Does adding contacts after the first send mess up the auto responders?”

No! SurveyGizmo treats each person as an individual subscriber — so they’ll get auto-reminders x-days out from the time they first got their personal invitation. Also, SurveyGizmo will automatically stops sending reminders after the person completes their survey.

Content Testing & Spam Scores

There is nothing quite like sending out an email invitation only to realize a misspelling or poorly worded phrase has triggered every spam filter on the planet.

Now SurveyGizmo tests your content during the test phase and gives you your SPAM Score and outlines any other problems you might have.

Optimized Deliverability

Our new email software automatically manages a number of deliverability issues to help get your message through. SurveyGizmo now reports on bounces, unsubscribes and throttles delivery to domains such as yahoo, gmail, hotmail, aol, etc.

Unsubscribe Handling

This was the *most* asked for feature in 2007. SurveyGizmo automatically manages unsubscribe requests and will honor requests by your subscribers to stop getting email invitations.

Furthermore, because we *are* a survey company, you can provide an unsubscribe survey on the ‘unsub’ page and get feedback as to why they left your list.

Single Sends

Need to send an email invite to one person at a time? Odd as that may seem — it’s a common real-world need. Sometimes you forget to send an invite to someone until after you main blast has gone.

Now it’s as easy adding a single contact and pressing ’send’. They will get all the personalized reminders and be included in the invite’s tracking and stats.

Intergation via API

That’s right, our new SOAP API is completely integrated with our invitation system. You can manage contacts, lists, invites, messages, trigger sends, check spam scores… everything our application does natively. The API is free for all account levels, but you do need to contact support to gain access to these features.

Suggestions & Comments?

We hope you all make good use of our email invitation tool and enjoy it. If you have any suggestions and comments please make them below or email our team at support@sgizmo.com. Your continued feedback and support is what drives our improvements to SurveyGizmo!

Cheers,

- The SurveyGizmo Team

Christian Vanek
Was this article/answer/blog helpful? Let us know! Christian is a founding partner of SurveyGizmo, CTO, and the lead software engineer. He comes from an 11-year consulting background focusing on marketing and content management tools. Christian is based out of Cambridge, MA.

7 Comments

Thu, Mar 06 2:12 pm Comment by Nita

I like the new email system. But have one request. Under the contact list, there is a button to edit the contact but the email field is not accessible. What we want to do is when the email is not delivered, we might want to replace the existing email with new email address for the same person and sent it again. If can make the email field editable, it would be nice.


Tue, Apr 29 3:12 pm Comment by Zel

I agree with Nita. Having the ability to edit the email field would be a great addition.


Tue, Apr 29 7:04 pm Comment by Ali

nice


Fri, Jun 20 4:04 am Comment by Vicky

Hi,

When producing the email invitation how can I change the size of the text (the HTML toolbar shows how to edit type, effect etc but not size)?

Also, when you automatically insert the survey link how can I make this hyper linked? I sent some test invitations and the link wasn’t activated.

Thanks,

Vicky


Fri, Jun 20 5:11 am Comment by Vicky

Hi again,

In the guide above it says that you can schedule emails and auto reminders to go out at fixed times. How is this done, I have looked through the email invitation section and can’t see how to set this?

Thanks,

Vicky


Fri, Jun 27 12:26 pm Comment by Jennifer

Can the thank you emails be set up to go out automatically after the person completes the survey? It looks like I have to manually click to send out the reminder and thank you emails at this time. If I send out the thank you email, will I be able to send it again a few days later only to those who haven’t gotten it yet? Or do I have to wait until the survey is closed and just send it once? It seems like you should just be able to ‘turn on’ the thank you email command to automatically send to survey takers when they submit- but that’s not the way it’s set up right now.
Also, integration is spelled wrong on this page.
:)


Fri, Jul 04 1:33 pm Comment by Geoffrey

Your service looks great. I was wondering whether you offer any special pricing to non-profits, U.S.-based or international?

Thanks,
Geoffrey


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