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Market Research Assessment Survey

Page 1 Questions

Market research is more than surveys and focus groups these days. While those tried and true methods are often still excellent options, there are now more than a dozen research techniques available. Answer the following 13 questions about your current market research need, and you will get a Research Rockstar recommendation about your best options. Be honest about your priorities as you answer these questions, and remember: no single market research project can do everything. Hint: the questions are all in the form of True/False; if you are unsure how to answer any items, select “False.”
1. I already know a lot about my target market’s attitudes and behaviors *This question is required.
2. A top priority is to understand the emotional associations my target market has with our brand or product category *This question is required.
3. I need a research methodology that can be applied in multiple countries *This question is required.
4. My research is focused on consumers, not B2B *This question is required.
5. The research needs to test very specific hypotheses about our target market (for example, hypotheses about product needs, purchase plans, brand preferences, price sensitivity, etc.) *This question is required.
6. I need a research option that will allow me to gather reactions to specific stimuli (a product prototype, an ad concept, or other visual display) *This question is required.
7. My research needs to be done with a hard-to-find population (I have difficult screening criteria) *This question is required.
8. The research will be done using a customer list (the research participants will know who is sponsoring the research) *This question is required.
9. My research scope includes personal or sensitive subjects (medical, political, or religious topics) *This question is required.
10. The research needs to include gathering of rich, contextual information from the participants *This question is required.
11. The research results will be delivered to an audience that highly values hard numbers; they prefer charts and graphs to stories and videos *This question is required.
12. I will have at least 5 weeks to conduct this project *This question is required.
13. I am not concerned about the project budget; we will invest as needed to meet our research objectives *This question is required.
This question requires a valid email address.
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