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Eek: A Survey about Horror Movies and Consumption

Page One

1. I really like watching horror movies.
Strongly disagreeModerately disagreeSlightly disagreeSlightly agreeModerately agreeStrongly agree
2. Horror movies are very fun to watch/attend.
Strongly disagreeModerately disagreeSlightly disagreeSlightly agreeModerately agreeStrongly agree
3. Horror movies are very interesting.
Strongly disagreeModerately disagreeSlightly disagreeSlightly agreeModerately agreeStrongly agree
4. I am extremely entertained by horror movies.
Strongly disagreeModerately disagreeSlightly disagreeSlightly agreeModerately agreeStrongly agree
5. Horror movies fascinate me.
Strongly disagreeModerately disagreeSlightly disagreeSlightly agreeModerately agreeStrongly agree
6. I feel very fearful when I watch horror movies.
Strongly disagreeModerately disagreeSlightly disagreeSlightly agreeModerately agreeStrongly agree
7. Death in horror movies captivates me.
Strongly disagreeModerately disagreeSlightly disagreeSlightly agreeModerately agreeStrongly agree
8. Fear of the unknown is one reason why I watch horror movies.
Strongly disagreeModerately disagreeSlightly disagreeSlightly agreeModerately agreeStrongly agree
9. The "threat to survival" factor in horror movies really fascinates me. (ex. killer chasing the main character)
Strongly disagreeModerately disagreeSlightly disagreeSlightly agreeModerately agreeStrongly agree
10. I really love the unpredictability of horror movies.
Strongly disagreeModerately disagreeSlightly disagreeSlightly agreeModerately agreeStrongly agree
11. I am really motivated to attend/watch horror movies.
Strongly disagreeModerately disagreeSlightly disagreeSlightly agreeModerately agreeStrongly agree
12. I am very inclined to attend horror movies with my friends.
Strongly disagreeModerately disagreeSlightly disagreeSlightly agreeModerately agreeStrongly agree
13. I get a personal reward from watching horror movies. (ex. adrenaline rush, thrill, etc.)
Strongly disagreeModerately disagreeSlightly disagreeSlightly agreeModerately agreeStrongly agree
14. My driving force for watching horror movies is that they provide an escape from routine/daily life.
Strongly disagreeModerately disagreeSlightly disagreeSlightly agreeModerately agreeStrongly agree
15. The reason I watch horror movies is because I want to feel excited.
Strongly disagreeModerately disagreeSlightly disagreeSlightly agreeModerately agreeStrongly agree
Demographic Questions
16. Gender
17. Ethnicity
20. Would you describe yourself as a "thrillseeker?"
21. Did you watch horror movies as a child?
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