Market research for e-commerce project

1. Which category includes your age:

• 17 or younger
• 18-20
• 21-29
• 30-39
• 40-49
• 50-59
• 60 or older

2. What is your approximate average household income?

• $0-$24,999
• $25,000-$49,999
• $50,000-$74,999
• $75,000-$99,999
• $100,000-$124,999
• $125,000-$149,999
• $150,000-$174,999
• $175,000-$199,999
• $200,000 and up

3. What is your relationship status

• Single
• Married
• Other

4. Do you own a horse?

• No
• Yes

5. How often do you ride a horse?

• More than 3 times a week
• Twice a week
• Once a week
• Once a month
• A few times a year
• Never

6. How often do you purchase equitation related products?

• At least once a week
• At least once a month
• At least once every semester
• At least once a year
• Never

7. On average, how much you spend on each purchase of horse-ridding material?

• $0
• Until $ 200
• From $ 201 to $ 500
• From $ 501 to $ 1,000
• From $ 1,000 to $ 2,000
• More than $ 2,000

8. Have you ever purchased horse-ridding material on-line?

• Yes
• No

9. Where did you purchase your last equitation product?

• On a specialized store
• On a equestrian association
• On a general sports store
• On-line
• N/A

10. Are you satisfied with the current variety of products offered to horse-riders?

• Yes, they cover all my needs
• Yes, but I would like more variety
• No, there are few options

11. About horse-ridding material, how important it is to you:

Space Cell	Extremely important	Very important	Moderately important	Slightly important	Not at all important
Personalization	Extremely important	Very important	Moderately important	Slightly important	Not at all important
Price	Extremely important	Very important	Moderately important	Slightly important	Not at all important
Quality	Extremely important	Very important	Moderately important	Slightly important	Not at all important
Variety	Extremely important	Very important	Moderately important	Slightly important	Not at all important
Easiness of access	Extremely important	Very important	Moderately important	Slightly important	Not at all important

12. If available to you, how likely would you be to use a service that allows you to personalize every item of your horse-ridding equipment?

• Extremely likely
• Very likely
• Moderately likely
• Slightly likely
• Not at all likely

13. If you are likely to use this service, would you be willing to pay more for customized horse-ridding material?

• Yes, more than 50% of the current market average price
• Yes, from 30% to 50%
• Yes, until 30% more
• No

14. Which product would you be more willing to buy from this type of service:

• boots
• helmets
• gloves
• belts
• bridles
• sadles
• martingales & breastplates
• browbands
• whips

15. If you are not likely to use this kind of service, why not?

• Do not need a service like this
• Do not want a service like this
• Satisfied with competing services currently available
• Cannot pay for a service like this
• Not willing to pay for a service like this