Season Passholder Survey

1. How many seasons have you had a pass at Squaw Valley and/or Alpine Meadows?

• This is my first season as a passholder
• 2 seasons
• 3 seasons
• 4 seasons
• 5 seasons
• 6+ seasons

2. Which mountain do you ski/ride the most?

• Squaw Valley
• Alpine Meadows

3. What type of pass do you have?

• Gold
• Silver
• Bronze
• College

4. Do you own a season pass at any other resorts?

• Yes
• No

7. What is your family status?

• Single
• Single with Children
• Couple
• Couple with Children
• Empty nesters

What type of customized pass product would be beneficial for your family?A pass that included:

• A locker and ski school lessons
• A locker and 15% off food, beverage, retail, ski school, rental equipment, and tuning
• Preferred parking and a locker
• Pay $100 to get 15% off at all Squaw Valley Alpine Meadows owned retail and food and beverage locations
• What other ideas do you have for services or products that we could include with a pass purchase that would improve your family’s experience?
  
  Please enter an 'other' value for this selection.

8. With my Tahoe Super Pass I have free lift ticket access to the following:Select all that apply

• Alta/Snowbird
• Aspen/Snowmass
• Jackson Hole
• Kirkwood
• Mammoth

• Northstar at Tahoe
• Sierra-at-Tahoe
• Sugar Bowl
• Whistler Blackcomb

9. With my Tahoe Super Pass I have discounted lift ticket access to the following:Select all that apply

• Alta/Snowbird
• Aspen/Snowmass
• Jackson Hole
• Kirkwood

• Mammoth
• Sierra-at-Tahoe
• Sugar Bowl
• Whistler Blackcomb

10. Is there a specific benefit you would like with your season pass that we don’t currently offer?

• Yes
• No

11. What are your top 3 favorite passholder benefits?

• Discounted friend and family lift tickets to Squaw and Alpine
• Free lift tickets to Whistler Blackcomb
• Free lift tickets at the Mountain Collective Resorts
• Free Dawn Patrol
• Discounts at Wanderlust Yoga Studio
• Food and beverage discounts
• Special discounts throughout the season at retail locations
• Discounts on private lessons
• Discounts on rental equipment
• Night skiing

• Annual Passholder party
• Woodward at Tahoe discount
• Lodging discount at the Village at Squaw Valley
• Lodging discount at the Hotel del Coronado
• Lodging discount at the Atlantis
• Lodging discount at Whistler Blackcomb
• Free golf
• Free winter conditioning classes
• Free summer tram access
• Summer passholder Sundays

12. On a scale of 1 to 5 how valuable would you rate these as benefits you could add to your season pass?1 is least valuable 5 is most valuable:

Space Cell	Least Valuable 1	2	3	4	Most Valuable 5
Ski or snowboard season long rental	Least Valuable 1	2	3	4	Most Valuable 5
Coffee pass	Least Valuable 1	2	3	4	Most Valuable 5
Lodging discount	Least Valuable 1	2	3	4	Most Valuable 5
Lodging punch card	Least Valuable 1	2	3	4	Most Valuable 5
Ski school discount	Least Valuable 1	2	3	4	Most Valuable 5
Dining discount	Least Valuable 1	2	3	4	Most Valuable 5
Ski Check	Least Valuable 1	2	3	4	Most Valuable 5
Tuning	Least Valuable 1	2	3	4	Most Valuable 5
Ski transfer from Squaw to Alpine and vice versa	Least Valuable 1	2	3	4	Most Valuable 5
Tubing/mini-snowmobiles season long use	Least Valuable 1	2	3	4	Most Valuable 5

13. On a scale of 1 to 5 how would you value a pass that included:

Space Cell	Least Valuable 1	2	3	4	Most Valuable 5
Private access to a special facility on mountain	Least Valuable 1	2	3	4	Most Valuable 5
Equipment tuning and boot drying while you dine	Least Valuable 1	2	3	4	Most Valuable 5
Transferable among friends and family	Least Valuable 1	2	3	4	Most Valuable 5

15. How important is multi-resort access to your season pass purchase decision?

Not Important 1	2	3	4	Very Important 5
Not Important 1	2	3	4	Very Important 5

16. How valuable do you find 50% off at the following:Rate on a scale of 1 to 5 with 1 being not important and 5 being very important

Space Cell	Not Important 1	2	3	4	Very Important 5
Alta/Snowbird	Not Important 1	2	3	4	Very Important 5
Aspen/Snowmass	Not Important 1	2	3	4	Very Important 5
Jackson Hole	Not Important 1	2	3	4	Very Important 5
Mammoth	Not Important 1	2	3	4	Very Important 5
WhistlerBlackomb	Not Important 1	2	3	4	Very Important 5

17. Do you plan to renew for the 2014-15 season?

• Yes
• No

Please tell us why:

• Didn’t use enough
• None of my friends or family have a Tahoe Super Pass
• Too much uncertainty in the weather to commit
• Too much uncertainty in the economy to commit
• Moving out of the area
• Pregnancy

• Will purchase another resort’s pass
• You don’t have enough snow making
• Lifestyle change – e.g. pregnancy, leaving the sport
• I plan to move to another resort
• I plan on buying discounted lift tickets instead of a season pass
• I plan on buying a lift ticket pack that includes Squaw Valley Alpine Meadows and other resorts

18. Would being able to make a down payment on a season pass influence your decision to purchase a pass this season for next season?

• Yes
• No

19. On a scale of 1 to 5 please rate how the below factors weigh in your decision to purchase a season pass.1 is least important 5 is most important.

Space Cell	Least Important 1	2	3	4	Most Important 5
Terrain – size of mountain, variety of terrain	Least Important 1	2	3	4	Most Important 5
Amount of intermediate terrain	Least Important 1	2	3	4	Most Important 5
Amount of advanced/expert terrain	Least Important 1	2	3	4	Most Important 5
Access to multiple resorts in the US	Least Important 1	2	3	4	Most Important 5
Access to international resorts	Least Important 1	2	3	4	Most Important 5
Access to additional Tahoe resorts only (vs entire US)	Least Important 1	2	3	4	Most Important 5
Location	Least Important 1	2	3	4	Most Important 5
Where friends/family ski	Least Important 1	2	3	4	Most Important 5
Terrain parks – number and variety	Least Important 1	2	3	4	Most Important 5
Halfpipe	Least Important 1	2	3	4	Most Important 5
Snowmaking	Least Important 1	2	3	4	Most Important 5
Number of high speed lifts	Least Important 1	2	3	4	Most Important 5
Passholder benefits	Least Important 1	2	3	4	Most Important 5
Quality and variety of restaurants	Least Important 1	2	3	4	Most Important 5
Village atmosphere	Least Important 1	2	3	4	Most Important 5
Apres ski/nightlife	Least Important 1	2	3	4	Most Important 5
Crowds on weekends	Least Important 1	2	3	4	Most Important 5
Crowds during the week	Least Important 1	2	3	4	Most Important 5
Parking convenience	Least Important 1	2	3	4	Most Important 5
Grooming – quality and number of groomed trails	Least Important 1	2	3	4	Most Important 5
Service/friendliness	Least Important 1	2	3	4	Most Important 5
Safe atmosphere	Least Important 1	2	3	4	Most Important 5
Quality of kids programs/lessons	Least Important 1	2	3	4	Most Important 5
Quality of kids ski team programs	Least Important 1	2	3	4	Most Important 5
Lodging nearby	Least Important 1	2	3	4	Most Important 5

20. What is your household income?

• $0 - $25,000
• $25,001 - $50,000
• $50,001 - $75,000
• $75,001 - $100,000
• $100,001 - $150,000

• $150,001 - $200,000
• $200,001 - $250,000
• More than $250,000
• I prefer not to answer

21. How would you rate your ability level?

Space Cell	Beginner	Intermediate	Advanced Intermediate	Expert	Extreme
Skier	Beginner	Intermediate	Advanced Intermediate	Expert	Extreme
Snowboarder	Beginner	Intermediate	Advanced Intermediate	Expert	Extreme
Telemarker	Beginner	Intermediate	Advanced Intermediate	Expert	Extreme

22. Did you ski at resorts other than Squaw Valley Alpine Meadows this season?

• Yes
• No

Why did you choose to ski there?

• Terrain
• Location/convenience
• Amenities
• Consistency of ski experience
• Price
• For a new experience

23. Which of the following descriptions most accurately defines your view of Squaw Valley terrain?Select up to 3

• Adventurous
• Family friendly
• Difficult
• Variety is Limited
• Not enough intermediate terrain
• Challenging
• Other

24. Which of the following descriptions most accurately defines your view of Alpine Meadows terrain?Select up to 3

• Adventurous
• Family friendly
• Difficult
• Variety is limited
• Limited
• Not enough intermediate terrain
• Not enough advanced terrain
• Challenging
• Other

25. Which of the following descriptions most accurately defines your view of Squaw’s intermediate terrain?Select up to 3

• Expansive
• Limited
• Challenging
• Easy
• Crowded
• Other

26. Which of the following descriptions most accurately defines your view of Alpine’s intermediate terrain?Select up to 3

• Expansive
• Limited
• Challenging
• Easy
• Crowded
• Other

27. Which of the following descriptions most accurately defines your view of Squaw’s overall experience?Select up to 3

• Refined
• Friendly atmosphere in the Village
• Friendly atmosphere on the mountain including at restaurants and lifts
• Frustrating
• Difficult
• Easy to navigate around the mountain
• Easy to find your way around the Village
• Family Friendly
• Confusing
• Other

28. Which of the following descriptions most accurately defines your view of Alpine’s overall experience?Select up to 3

• Refined
• Friendly atmosphere in the base area
• Friendly atmosphere on the mountain including at the Chalet, Ice Bar, and lifts
• Frustrating
• Difficult
• Easy to navigate the resort on the mountain
• Easy to find your way around the base area
• Family Friendly
• Confusing
• Other