Consumer profiling of vodka drinkers

1. Do you consume vodka?

• Yes
• No

2. Please rank which brand s of vodka you use most.(1 being the favorite & 7 being the last) Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3	4	5	6	7
IICE Vodka	1	2	3	4	5	6	7
Magic Moments	1	2	3	4	5	6	7
Fuel	1	2	3	4	5	6	7
Smirnoff	1	2	3	4	5	6	7
Valdivar	1	2	3	4	5	6	7
White Mischief	1	2	3	4	5	6	7
Other	1	2	3	4	5	6	7

3. What are the most important reasons for using the brand of Vodka specified in above question?

• It is the brand I prefer
• It is most affordable
• It is most readily available
• It tastes better
• Friends/peers use he same brand
• Attractive packaging
• Habitual
• Its my style
• Status symbol
• other Please enter an 'other' value for this selection.

4. What you mix with vodka?

• Cold drink
• Soda
• Water
• Juice
• other Please enter an 'other' value for this selection.

5. How often you consume vodka?

• Everyday
• Twice a week
• On weekends
• Once in every month
• Occasionally

6. Reasons why you drink vodka?

• Youth drink
• Habitual
• Tastes better
• Mixing
• smells less
• other Please enter an 'other' value for this selection.

7. How much you buy in one purchase?

• 180 ml
• 375 ml
• 750 ml
• More than 750 ml

8. People with whom you drink?

• Alone
• Friends
• Co-workers
• Spouse
• Family
• other Please enter an 'other' value for this selection.

9. Place where you drink?

• At home
• In Bar
• Night Parties
• Friends Place
• other Please enter an 'other' value for this selection.

10. Occasions when you drink vodka?

• Friends get together
• Birthday Parties
• Marriage
• Office party
• Alone
• other Please enter an 'other' value for this selection.

11. Rank the importance of each factor while purchasing vodka.(1 being the most important & 6 the last) Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3	4	5	6
Low price	1	2	3	4	5	6
Smooth taste	1	2	3	4	5	6
Look & feel of the product	1	2	3	4	5	6
Known brand/Advertisement	1	2	3	4	5	6
Packaging	1	2	3	4	5	6
Purchasing a specific brand	1	2	3	4	5	6

12. Which mobile applications you use most?

• Chatting
• Games
• E-books
• Dating
• Videos
• other Please enter an 'other' value for this selection.

13. How you spend your leisure time?

• Watching TV
• Chatting with friends
• Watching videos
• Listening to music
• E-books
• other Please enter an 'other' value for this selection.

14. How much internet you use in a day?

• 0-2 hour
• 2-4 hour
• 4-6 hour
• 6-12 hour
• More than 12 hour
• Do not use

15. Please rank the type of TV show you prefer to watch.(1 being the most prefered and so on) Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3	4	5	6
Comedy	1	2	3	4	5	6
Romantic	1	2	3	4	5	6
Reality shows	1	2	3	4	5	6
News	1	2	3	4	5	6
Adventures	1	2	3	4	5	6
Daily soaps	1	2	3	4	5	6

16. Which type of magazines you read mostly?

• Sports
• Fashion
• Automobiles
• Entertainment
• Business
• other Please enter an 'other' value for this selection.

17. Which type of news papers you read mostly?

• General
• Political
• Regional
• Entertainment
• Business
• other Please enter an 'other' value for this selection.

18. How much time you spend on facebook in a day?

• 0-2 hour
• 2-4 hour
• 4-6 hour
• 6-12 hour
• More than 12 hour
• Do not use

19. How much time you spend on twitter in a day?

• 0-2 hour
• 2-4 hour
• 4-6 hour
• 6-12 hour
• More than 12 hour
• Do not use

20. Which type of music you prefer to listen?

• Rock
• Pop
• Jazz
• Classical
• Romantic
• other Please enter an 'other' value for this selection.

21. Which musical instrument you play/want to play?

• Guitar
• Drum
• Piano
• Violin
• Flute
• other Please enter an 'other' value for this selection.

22. Places you go/would like to go for outing.

• Hilly Areas
• Deserts
• Sea Beaches
• River Sides
• Adventures
• other Please enter an 'other' value for this selection.

23. Please mark the accessory/accessories you always wear.

• Wrist watch
• Belt
• Eye wear
• Wrist band
• Scarves
• other Please enter an 'other' value for this selection.

24. Please mark the phone accessory/accessories you always use.

• Bluetooth
• Earplug
• Headphone
• Stylus pen
• Speakers
• other Please enter an 'other' value for this selection.

25. Tattoo you have/want to have.

• Textual
• Religious
• Traditional
• Flash Tattoo
• Do not have/want to have
• other Please enter an 'other' value for this selection.

26. What is your hair style?

• Spiky
• simple
• Comb Over
• Crew cut
• Long Hair
• other Please enter an 'other' value for this selection.

27. Which hair oil you use?

• Amla
• Coconut
• Anti dandruff
• Hair Gel/Spray
• Do not use
• other Please enter an 'other' value for this selection.

28. Which toothpaste brand you use?

• Pepsodent
• Colgate
• Close-up
• Oral-B
• Sensodyne
• other Please enter an 'other' value for this selection.

29. Which types of shoes you wear?

• Boots
• Formal shoes
• Casual shoes/Sneakers
• Sports Shoes
• Loafers
• other Please enter an 'other' value for this selection.

36. Gender

• Male
• Female

37. Age

• Less than 21 years
• 22 to 26 years
• 27 to 30 years
• More than 30 years

38. Qualification

• Below Sr secondry
• Sr secondry
• Graduate
• Post Gradute
• other Please enter an 'other' value for this selection.

39. Occupation

• Student
• Business
• Sevice
• other Please enter an 'other' value for this selection.

40. Income

• Less than 5 LPA
• 6 to 12 LPA
• 13 to 20 LPA
• More than 21 LPA