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Luxury:health&beauty

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Hello, I'm Sumeyra studying in Integrated Product Design MSc at Brunel University London. This survey is a part of my Master's Dissertation focusing on redefining luxury experience in health and beauty world. It contains a series of questions that covers understanding of user perception for the luxury in terms of health and beauty and customer behavior. It is anonymous and all the information will only be used for academic purposes. Thanks in advance for accepting to complete this survey.
1. What is your age? *This question is required.
2. What is your gender? *This question is required.
4. Do you have/buy any luxury health & beauty product? (skin care, hair care, make-up, fragrance etc) *This question is required.Please see the list of some luxury beauty brands in the linkĀ http://www.harrods.com/online-designers-by-category#5_beauty?icid=L2-BeautyBrand-redirect-ALL-121012
5. Why do you not buy any luxury health and beauty product? *This question is required.Please check all that apply.
6. In which product lines you are more likely to buy luxury products? Please rate below *This question is required.
Space Cell Rating
Skin care *This question is required
Hair care *This question is required
Oral care *This question is required
Baby care *This question is required
Bath and body *This question is required
Fragrance *This question is required
Make-up *This question is required
8. What does luxury mean to you in terms of health & beauty? *This question is required.Please check all that apply.
9. From your perspective, what does luxury mean to you in terms of health & beauty? *This question is required.Please check all that apply.
10. Please rate the factors below that motivate you to buy luxury products *This question is required.
Space Cell Rating
Price
Quality
Product features (ingredients, colour, texture, smell, etc)
Brand heritage
Brand equity
Brand ethics
Brand values
Emotions
Product functionality
Packaging (size, material, functionality, colours, graphics, etc)
Ä°n-store experience (interior design, customer treatments, easy access information, etc)
Online experience (web design, apps, tutorials, informative videos, etc)
Customer services (before and after sales)
Brand ads
User reviews
11. Please rate the factors below that might motivate you to buy luxury products *This question is required.
Space Cell Rating
Price
Quality
Product features (ingredients, colour, texture, smell, etc)
Brand heritage
Brand equity
Brand ethics
Brand values
Emotions
Product functionality
Packaging (size, material, functionality, colours, graphics, etc)
Ä°n-store experience (interior design, customer treatments, easy access information, etc)
Online experience (web design, apps, tutorials, informative videos, etc)
Customer services (before and after sales)
Brand ads
User reviews
13. Do you feel yourself committed to any luxury brand? *This question is required.
15. Please rank the shopping options below regarding to your preference. (1 most prefered - 5 least prefered) *This question is required. Note: for the following table each column is restricted to a single answer across all rows.
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17. Do you go to retail stores for your luxury shoppings? *This question is required.If your answer is no, please continue with the question 17
18. How frequently do you visit a luxury retail store?
19. Why do you prefer to go to a physical store? Please rate below.If you have any other opinion, please indicate in the textbox below.
Space Cell Rating
Interior design
Direct communication and access the information
In store treatments
Chance for testing out the products
Emergent necessity
Fun factor
20. What would you look for in a luxury interior design? Please rate below.If you have any other opinion, please indicate in the textbox below.
Space Cell Rating
Natural materials and warmth atmosphere
Fresh looking, relaxed and contemporary environment
Minimalist and clean design
Vintage look
Glamour
Elements that reflect brand's value
In-store technology
Tactile surfaces
Reflection of brand's design aesthetic
21. Why do you not prefer to shop in-storePlease check all that apply
22. Do you buy luxury beauty products online? *This question is required.If your answer is no, please continue with the question 23.
23. How often do you shop luxury products online?
24. What would be your motivation for shopping online? Please rate below.If you have any other opinion, please indicate in the textbox below.
Space Cell Rating
Absence of a physical store nearby
Time saving
Easy access to wide range of products
Brand recognition
Positive reviews
Online sales/campaignes
Functionality of the website/app
25. Do you use any spesific software/app for your online shoppings? *This question is required.
27. Why do you not try online shopping in terms of luxury health and beauty products?Please check all that apply
28. What would you look for in a luxury packaging? Please rate below. *This question is required.
Space Cell Rating
Durability
Functionality
Reusability (something you want to keep)
Interactivity *This question is required
Subtlety, authenticity
Size matters
Weight
Graphic elements
Glamor, off-the-runway look
Sleek and edgy design
Minimalist monochrome design
Vintage look
Raw material and finishes
Texture
Tactile surfaces
Organic materials
Combination of different materials
Reflection of brand's value
Reflection of brand's design aesthetic
30. Please choose the materials below that you prefer in a luxury packaging? *This question is required.Please check all that apply
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