Price |
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Quality |
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Product features (ingredients, colour, texture, smell, etc) |
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Brand heritage |
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Brand equity |
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Brand ethics |
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Brand values |
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Emotions |
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Product functionality |
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Packaging (size, material, functionality, colours, graphics, etc) |
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Ä°n-store experience (interior design, customer treatments, easy access information, etc) |
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Online experience (web design, apps, tutorials, informative videos, etc) |
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Customer services (before and after sales) |
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Brand ads |
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User reviews |
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