VB Insight: Mobile Marketing Automation

Mobile marketing automation platforms & features
Marketing automation systems such as Marketo and Hubspot incorporate analytics, email, landing pages, and more to understand, engage,
and build a closer relationship with prospects and customers. In this survey, we're talking about mobile marketing automation
systems, which are focused on app engagement.


Mobile marketing automation systems, sometimes called engagement platforms or live ops, use app analytics, segmentation,
mobile messaging, and in-app incentives to help mobile publishers understand, engage, and monetize mobile app and mobile game users.
1. Which mobile marketing automation platform(s) do you CURRENTLY use? *This question is required.
2. Which mobile marketing automation platform(s) did you PREVIOUSLY use? *This question is required.
3. Which mobile automation features do you use? *This question is required.
  • Targeting
  • Analysis
  • Messaging
  • Engagement