Demand Generation is a major line in many marketing budgets. What are marketing organizations doing today to achieve the greatest success with Demand Generation? Which approaches are providing the most relevant and consistent flow of quality leads? How are the resources to Demand Generation being allocated to on-site and off-site activities, and what kind of payback is the result?
The study seeks to answer these questions, and first 100 participants to complete this survey will receive a $5 Starbucks gift card in exchange for their input. The study results will be presented at the upcoming Demand Generation Virtual Summit on November 19, 2014. Thanks in advance for taking this survey!