Surveys should never ask for any sensitive or secure data. Do not provide passwords, credit card numbers, identification numbers, or other sensitive information. Report Abuse.
Skip survey header

Data Maturity Assessment

Let's get this data thing right!

Insights from your customer data is the foundation to your success. The ten questions below will show where your company is on the “Data Maturity Curve”. You’ll get a snazzy graph to show your boss [screen shot of maturity curve output] And you can download a copy of these questions and your answers to help make your case internally.

1. Does your company have a dedicated (in-house or outsourced) resource for web analytics configuration and basic reporting?
2. Do you have a well-configured CRM platform which appropriately models your business goals?
3. Do you have a dedicated resource for basic reporting and analysis?
4. Do you have a defined process for extracting, visualizing, and reporting on data?
5. Are you able to determine ROI for marketing programs and campaigns?
6. Are you able to easily access and manipulate data sets across the sales and marketing domain?
7. Can you report on customer-level activity across web, marketing automation and CRM platforms?
8. Do you have access to third-party data such as demographic, market research, or company profiles? (i.e. GoodData, Demandbase, etc)
9. Are you able to rapidly and effectively produce reports and analysis?
10. Do you have a strong IT partner which is responsive to change?
To customize your results and receive your Roadmap:
This question requires a valid email address.
Survey Software powered by SurveyGizmo
Survey Software