Smartphone Buying Trends

1. I am a:

• Female
• Male

2. How old are you?

• Under 17
• 18-24
• 25-32
• 33-44
• Over 45

3. Ethnicity

• Asian/Pacific Islander
• African American
• Hispanic/Latino
• Native American
• Caucasian
• Other (please specify) Please enter an 'other' value for this selection.

4. What is the highest degree or level of education you have completed? (if currently enrolled, highest degree received)

• Some High School
• High School Graduate
• Some College
• Trade/Technical/Vocational Training
• College Graduate
• Bachelor's Degree
• Master's Degree
• Other

5. Are you currently employed?

• Employed
• Self-employed
• Unemployed
• Homemaker
• Student
• Military
• Retired
• Other

6. What is your marital status?

• Single
• Married

7. I currently own:

• an Android
• an iPhone
• Other (please specify) Please enter an 'other' value for this selection.

8. Which of the following brands have you previously owned? (select all that apply)

• iPhone
• Samsung
• HTC
• LG
• Blackberry
• Nokia
• Motorola
• Windows
• Sony
• Other (please specify) Please enter an 'other' value for this selection.

9. What were the 3 key features that led you to choosing the phone you currently use?

• Battery Life
• Brand Name
• Operating System
• Camera
• Processor
• Screen Size
• Other (please specify) Please enter an 'other' value for this selection.

10. How often do you change devices?

• Every year
• Every 2 years
• Every 3 years
• Other (please specify)) Please enter an 'other' value for this selection.

11. Is your current device the same brand as your previous one?

• Yes
• No