Business Plan Name:

Bash

 

Please drag the dot along the slider provided to select a score according to the scale indicated for that section.

Each category has a feedback section.  Your feedback matters, and will be shared with the student(s) after the presentation.  Thank you!

Opportunity Recognition

Relevant Slides: 2-Problem/Unmet Need. 3-Solution/How Business Fills Need. 4-Description of Product/Service. 9-Qualifications.

Attributes:
• Clear and articulate description of want or unmet need. Student uses data to support claims.
• Student links want or unmet need to business idea and includes explanation for his/her inspiration.
• Description of three or more compelling reasons why the student is qualified to run the business.
• Product or service is clearly described. Description includes detailed features and benefits to target customers.
• Clear explanation of plans for production and/or delivery.

Market Research

Relevant Slides: 6-Market Analysis. 8-Competition. Attributes Relevant Slides: 6-Market Analysis. 8-Competition.

Attributes: 
• Market and market size are explained persuasively using primary and secondary research tools to show potential profitability.
• Detailed description of target market, including demographic, geographic & psychographic information about target customer.
• Direct/indirect competitors clearly described. Student includes at least one strength and one weakness for each competitor.
• Provides convincing explanation and uses customer feedback to describe competitive advantage & unique qualities of the business.
• Business claim legitimized through compelling explanation of market research concepts.

Financial Information & Operations

Relevant Slides: 5-Business Model. 11-Startup Funds.

Attributes: 
• Clear definition and compelling description of one unit.
• Student makes convincing presentation of production plan, and product/service cost effectiveness and value using EOU, costs, and break even as rationale.
• Clear explanation of monthly break-even units; student connects calculations to business feasibility.
• Thorough description of start-up expenses and plans to apply initial funding to business goals.
• Demonstrates favorable ROI to show business is a good investment opportunity.
• Student legitimizes business claim through a compelling narrative that seamlessly integrates all important financial concepts presented in the business plan.

Marketing & Sales

Relevant Slides: 7-Promotion & Sales. 10-Sales Projections.

Attributes:
• Student outlines the intended use of five or more promotional methods.
• Promotional mix includes both physical and digital elements.
• Provides compelling explanation supported by research to describe effectiveness of promotional methods.
• Presents a persuasive argument for specific, feasible sales methods tailored to acquiring and retaining customers.
• Clear and articulate description of sales estimates. Student cites substantive supporting market research, including feasibility, seasonality, and full capacity as rationale.
• Clearly connects sales estimates to net profit.

Slide Layout & Presentation

Relevant Slides: all slides

Attributes: 
• Maintains audience interest and attention by speaking clearly, making eye contact, and uses inflection to emphasize key points.
• Student demonstrates self-confidence through command of material presented.
• Student is appropriately dressed.
• Clearly restates judges’ questions to clarify, and provides clear, concise, well-considered answers to all questions.
• Clear concise slides that include minimal use of text and no more than 5 lines per slide.
• Slides include relevant images, complimentary color choices, and limited animation with easy to read font size and color.