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Email Marketing Excellence Research
How Effective Is Your Email Marketing?

Please take just a few minutes to fill in our survey. It's designed to be quick but insightful.

As a thank you for completing the survey, we'll send you a free copy of the report and enter your name in
a draw to win one of five £100 Amazon vouchers.

The information we collect will be the basis of an Email Marketing Excellence Study on the effectiveness
of email marketing and today's most successful strategies. The research will be published in a few weeks
by Smart Insights and GetResponse.

We're passionate about the potential power of Email for Marketing, but we have found that many businesses don't fully exploit it. We're keen to hear your opinions about how and why you use email marketing, so that we can share the 'State of the Art of Email Marketing' in 2015 and help you compare your use of email.

Thanks!

SmartInsights GetResponse
About you
1. Which of these best describes your role? *This question is required.
2. Which of these best describes your company's activity? *This question is required.
3. How many people are on your organization's marketing team?
Don't worry, your answers will remain anonymous.
We need your contact data for the prize draw and to share survey results with you.
Name
Don't worry, your answers will remain anonymous.
We need your contact data for the prize draw and to share survey results with you. This question requires a valid email address.
Your email marketing capabilities
Please mark the option that most closely matches your capabilities in each area.
6. Evaluation and tracking *This question is required.How do you track your email sends?
(choose all that apply)
7. List quality *This question is required.How do you manage list growth and quality?
(choose all that apply)
8. Targeting *This question is required.Which features do you use for email targeting?
 
9. Communications strategy *This question is required.Which types of email marketing communications do you use?
(choose all that apply)
10. Creative and templates *This question is required.What types of creatives and templates do you use?
(choose all that apply)
11. Delivery *This question is required.How do you monitor and improve deliverability?
(choose all that apply)
12. Optimization   *This question is required.How do you test and optimize your email communications?
(choose all that apply)
Your views on email marketing effectiveness
13. Please rate these digital marketing channels based on the return-on-investment they generate. *This question is required.
Space Cell Very poorPoorAverageGoodExcellent
AdWords/pay-per-click advertising
Affiliate marketing
Content marketing
Direct mail
Display advertising
Email marketing
Search engine optimization (SEO)
Social media marketing
Traditional (offline) media
14.

Choose the top benefit of email marketing:

*This question is required.
15. How will your budget for email marketing change in 2016? *This question is required.
16. Which email maketing techniques do you use?   *This question is required.(choose all that apply)
17. What is your personal level of email marketing knowledge? *This question is required.Please rate your knowledge of email marketing management techniques, such as planning integrated campaigns designing marketing automation rules and email sequences, and optimizing creatives.
Space Cell BasicIntermediateExpert
Email marketing knowledge
18. User expertise level