Social Media for Competitive Advantage

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Welcome to the doctoral survey on "Social Media for Competitive Advantage."
Thank you for participating in this survey.

The survey is a part of PhD work titled "Social Media for Competitive Advantage",  undertaken by Apoorv Durga, under the guidance of Dr. M. L. Singla, Head & Dean at the Faculty of Management Studies, University of Delhi. 

The objectives of this survey are to understand:
  • How social media is used within organizations?
  • Social media’s impact on an organisation’s competitive advantage. 

It will take approximately 15-20 minutes to complete the survey. You can also save your results and come back later to finish the survey.

Your responses will be strictly confidential and data from this research will be used for academic purpose only.

If you have questions at any time about the survey or the procedures, you may contact Apoorv Durga:
  • Email:
  • Phone: +91 9953006046 
  • Twitter: @apoorv

Please respond to the survey now by clicking on the “Next” button below.
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