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2015 Negotiation Experience with Specific Customers

Your Negotiation Experience

In this second section of the survey, we ask you to select one past example of a customer negotiation interaction that you consider to be typical with that customer, and answer the following questions with that example in mind. As in prior years, we hope that you will complete this portion of the survey for each of your major customers, so that we have the maximum amount of data to combine and share with you and your peers.
1. Which customer do these responses pertain to?
2. Is your company considered a preferred or strategic supplier to this customer (e.g. included in a formal list of preferred suppliers)?
3. What % of your total business is with this customer?
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