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Golf Shirt Preferences

1. Basic Details
2. Rank what is most important to you in a golf shirt. Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.
3. What is your preference on loose vs fitted golf shirt?
4. What is your preferred sleeve fit?
5. Do you prefer a lightweight golf shirt or a heavier golf shirt?
6. How much do you typically spend on a golf shirt?
7. How likely are you to switch brands over a $10 price break for a similar quality shirt, but less known brand?
Very LikelyLikelyNo ImpactUnlikelyVery Unlikely
8. Do you feel like the price of "most" golf shirts is too expensive?
9. How many buttons do you prefer on a golf shirt?
10. How many buttons do you keep undone during your round?
11. On a scale of 0-10 do you prefer classic style (i.e. FootJoy) or something more vibrant (i.e. Puma) (0 being classic and 10 being vibrant)?
12. Do you like shirts that prominently display a brand logo?
13. How brand loyal do you consider yourself on a scale of 0-10 (0 being not loyal and 10 being extremely loyal)?
14. How likely are you to support a high quality and stylish, but new and unknown brand?
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