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1. Which of the following yogurt brands have you heard of before today? Listed in alphabetical order:*This question is required.

Space Cell

Chobani

Fage

Greek Gods

Oikos

Stonyfield

Tillamook

Voskos

Yoplait

Please select all that you have heard of at least by name

Please select all that you have heard of at least by name: Chobani

Please select all that you have heard of at least by name: Fage

Please select all that you have heard of at least by name: Greek Gods

Please select all that you have heard of at least by name: Oikos

Please select all that you have heard of at least by name: Stonyfield

Please select all that you have heard of at least by name: Tillamook

Please select all that you have heard of at least by name: Voskos

Please select all that you have heard of at least by name: Yoplait

2. Have you eaten any of the following yogurt in the last 60 days?

Chobani

Fage

Greek Gods

Oikos

Stonyfield

Tillamook

Voskos

Yoplait

I have in the past, but not in the last 60 days

Another brand not listed

3. Thinking of your favorite brands, please rank your favorite as 1, your second favorite as 2, continuing for your favorites. Note: for the following table each column is restricted to a single answer across all rows.

1

2

3

4

5

6

7

8

9

Chobani

Rank Chobani as 1 out of 9

Rank Chobani as 2 out of 9

Rank Chobani as 3 out of 9

Rank Chobani as 4 out of 9

Rank Chobani as 5 out of 9

Rank Chobani as 6 out of 9

Rank Chobani as 7 out of 9

Rank Chobani as 8 out of 9

Rank Chobani as 9 out of 9

Fage

Rank Fage as 1 out of 9

Rank Fage as 2 out of 9

Rank Fage as 3 out of 9

Rank Fage as 4 out of 9

Rank Fage as 5 out of 9

Rank Fage as 6 out of 9

Rank Fage as 7 out of 9

Rank Fage as 8 out of 9

Rank Fage as 9 out of 9

Greek Gods

Rank Greek Gods as 1 out of 9

Rank Greek Gods as 2 out of 9

Rank Greek Gods as 3 out of 9

Rank Greek Gods as 4 out of 9

Rank Greek Gods as 5 out of 9

Rank Greek Gods as 6 out of 9

Rank Greek Gods as 7 out of 9

Rank Greek Gods as 8 out of 9

Rank Greek Gods as 9 out of 9

Oikos

Rank Oikos as 1 out of 9

Rank Oikos as 2 out of 9

Rank Oikos as 3 out of 9

Rank Oikos as 4 out of 9

Rank Oikos as 5 out of 9

Rank Oikos as 6 out of 9

Rank Oikos as 7 out of 9

Rank Oikos as 8 out of 9

Rank Oikos as 9 out of 9

Stonyfield

Rank Stonyfield as 1 out of 9

Rank Stonyfield as 2 out of 9

Rank Stonyfield as 3 out of 9

Rank Stonyfield as 4 out of 9

Rank Stonyfield as 5 out of 9

Rank Stonyfield as 6 out of 9

Rank Stonyfield as 7 out of 9

Rank Stonyfield as 8 out of 9

Rank Stonyfield as 9 out of 9

Tillamook

Rank Tillamook as 1 out of 9

Rank Tillamook as 2 out of 9

Rank Tillamook as 3 out of 9

Rank Tillamook as 4 out of 9

Rank Tillamook as 5 out of 9

Rank Tillamook as 6 out of 9

Rank Tillamook as 7 out of 9

Rank Tillamook as 8 out of 9

Rank Tillamook as 9 out of 9

Voskos

Rank Voskos as 1 out of 9

Rank Voskos as 2 out of 9

Rank Voskos as 3 out of 9

Rank Voskos as 4 out of 9

Rank Voskos as 5 out of 9

Rank Voskos as 6 out of 9

Rank Voskos as 7 out of 9

Rank Voskos as 8 out of 9

Rank Voskos as 9 out of 9

Yoplait

Rank Yoplait as 1 out of 9

Rank Yoplait as 2 out of 9

Rank Yoplait as 3 out of 9

Rank Yoplait as 4 out of 9

Rank Yoplait as 5 out of 9

Rank Yoplait as 6 out of 9

Rank Yoplait as 7 out of 9

Rank Yoplait as 8 out of 9

Rank Yoplait as 9 out of 9

Another brand not listed

Rank Another brand not listed as 1 out of 9

Rank Another brand not listed as 2 out of 9

Rank Another brand not listed as 3 out of 9

Rank Another brand not listed as 4 out of 9

Rank Another brand not listed as 5 out of 9

Rank Another brand not listed as 6 out of 9

Rank Another brand not listed as 7 out of 9

Rank Another brand not listed as 8 out of 9

Rank Another brand not listed as 9 out of 9

4. What do you like best about your favorite yogurt? Be sure to list the brand and any favorite flavors. For example: Fage Total 2% with Blueberry or Greek Gods Honey. Think about the attributes you like, for example: 1) thick or creamy, 2) acidic or neutral, 3) blended fruit / flavor or separate fruit on the bottom or separated. Feel free to describe more.

5. How important is it that the yogurt is made by a Greek owned company?

Extremely important - I won't buy unless there is a Greek brand

Very important - I will choose the Greek brand even if it's more expensive

Somewhat important - if I like two yogurts equally priced, I will definitely choose the Greek brand

Slightly important - I am aware of the Greek brands and sometimes that is what I buy

Not important at all - I just want my favorite yogurt

6. Is regular non-Greek yogurt a good substitute for Greek yogurt?

Yes, all yogurt is pretty much the same

Regular yogurt is not as good as Greek yogurt, but if it's on sale then that's what I buy

I'd rather not buy yogurt if it's not Greek yogurt

7. Have you ever attended a Greek festival?
Please see www.hellenicfestival.org for Greek festivals in North America.

Yes, I regularly go to at least one Greek festival every year.

Sometimes, if my friends are going.

I went once or twice in the past.

No, I didn't know there were Greek festivals in North America.

No, I am not really interested in Greek festivals.

8. What is your zip code? - Helps determine availability of Greek yogurt in your area.

9. What is your gender?

Male

Female

10. What is your age?

18 - 24 years

25 - 34 years

35 - 44 years

45 - 54 years

55 - 64 years

Age 65 or older

11. What is the highest degree or level of education you have completed?