Dream Car Survey

1. What is your gender? *This question is required.

• Male
• Female
• Prefer not to say.

2. How old are you? *This question is required.

• under 25
• 25 to 34
• 35 to 49
• 50+

5. Rank these cars depending on how much you like them. 1-least favourite. 10- most favourite *This question is required. Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3	4	5	6	7	8	9	10
Dodge Charger	Rank Dodge Charger as 1 out of 10	Rank Dodge Charger as 2 out of 10	Rank Dodge Charger as 3 out of 10	Rank Dodge Charger as 4 out of 10	Rank Dodge Charger as 5 out of 10	Rank Dodge Charger as 6 out of 10	Rank Dodge Charger as 7 out of 10	Rank Dodge Charger as 8 out of 10	Rank Dodge Charger as 9 out of 10	Rank Dodge Charger as 10 out of 10
Chevrolet Camaro	Rank Chevrolet Camaro as 1 out of 10	Rank Chevrolet Camaro as 2 out of 10	Rank Chevrolet Camaro as 3 out of 10	Rank Chevrolet Camaro as 4 out of 10	Rank Chevrolet Camaro as 5 out of 10	Rank Chevrolet Camaro as 6 out of 10	Rank Chevrolet Camaro as 7 out of 10	Rank Chevrolet Camaro as 8 out of 10	Rank Chevrolet Camaro as 9 out of 10	Rank Chevrolet Camaro as 10 out of 10
Pontiac Firebird	Rank Pontiac Firebird as 1 out of 10	Rank Pontiac Firebird as 2 out of 10	Rank Pontiac Firebird as 3 out of 10	Rank Pontiac Firebird as 4 out of 10	Rank Pontiac Firebird as 5 out of 10	Rank Pontiac Firebird as 6 out of 10	Rank Pontiac Firebird as 7 out of 10	Rank Pontiac Firebird as 8 out of 10	Rank Pontiac Firebird as 9 out of 10	Rank Pontiac Firebird as 10 out of 10
Plymouth Hemi Cuda	Rank Plymouth Hemi Cuda as 1 out of 10	Rank Plymouth Hemi Cuda as 2 out of 10	Rank Plymouth Hemi Cuda as 3 out of 10	Rank Plymouth Hemi Cuda as 4 out of 10	Rank Plymouth Hemi Cuda as 5 out of 10	Rank Plymouth Hemi Cuda as 6 out of 10	Rank Plymouth Hemi Cuda as 7 out of 10	Rank Plymouth Hemi Cuda as 8 out of 10	Rank Plymouth Hemi Cuda as 9 out of 10	Rank Plymouth Hemi Cuda as 10 out of 10
Chevy Chevelle	Rank Chevy Chevelle as 1 out of 10	Rank Chevy Chevelle as 2 out of 10	Rank Chevy Chevelle as 3 out of 10	Rank Chevy Chevelle as 4 out of 10	Rank Chevy Chevelle as 5 out of 10	Rank Chevy Chevelle as 6 out of 10	Rank Chevy Chevelle as 7 out of 10	Rank Chevy Chevelle as 8 out of 10	Rank Chevy Chevelle as 9 out of 10	Rank Chevy Chevelle as 10 out of 10
Dodge Viper	Rank Dodge Viper as 1 out of 10	Rank Dodge Viper as 2 out of 10	Rank Dodge Viper as 3 out of 10	Rank Dodge Viper as 4 out of 10	Rank Dodge Viper as 5 out of 10	Rank Dodge Viper as 6 out of 10	Rank Dodge Viper as 7 out of 10	Rank Dodge Viper as 8 out of 10	Rank Dodge Viper as 9 out of 10	Rank Dodge Viper as 10 out of 10
Jaguar	Rank Jaguar as 1 out of 10	Rank Jaguar as 2 out of 10	Rank Jaguar as 3 out of 10	Rank Jaguar as 4 out of 10	Rank Jaguar as 5 out of 10	Rank Jaguar as 6 out of 10	Rank Jaguar as 7 out of 10	Rank Jaguar as 8 out of 10	Rank Jaguar as 9 out of 10	Rank Jaguar as 10 out of 10
Porsche	Rank Porsche as 1 out of 10	Rank Porsche as 2 out of 10	Rank Porsche as 3 out of 10	Rank Porsche as 4 out of 10	Rank Porsche as 5 out of 10	Rank Porsche as 6 out of 10	Rank Porsche as 7 out of 10	Rank Porsche as 8 out of 10	Rank Porsche as 9 out of 10	Rank Porsche as 10 out of 10
Ford Thunderbird	Rank Ford Thunderbird as 1 out of 10	Rank Ford Thunderbird as 2 out of 10	Rank Ford Thunderbird as 3 out of 10	Rank Ford Thunderbird as 4 out of 10	Rank Ford Thunderbird as 5 out of 10	Rank Ford Thunderbird as 6 out of 10	Rank Ford Thunderbird as 7 out of 10	Rank Ford Thunderbird as 8 out of 10	Rank Ford Thunderbird as 9 out of 10	Rank Ford Thunderbird as 10 out of 10
Ferrari	Rank Ferrari as 1 out of 10	Rank Ferrari as 2 out of 10	Rank Ferrari as 3 out of 10	Rank Ferrari as 4 out of 10	Rank Ferrari as 5 out of 10	Rank Ferrari as 6 out of 10	Rank Ferrari as 7 out of 10	Rank Ferrari as 8 out of 10	Rank Ferrari as 9 out of 10	Rank Ferrari as 10 out of 10

6. Rank these forms of advertising: 1- Least favourite. 8- Most favourite. *This question is required. Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3	4	5	6	7	8
TV Commercials	Rank TV Commercials as 1 out of 8	Rank TV Commercials as 2 out of 8	Rank TV Commercials as 3 out of 8	Rank TV Commercials as 4 out of 8	Rank TV Commercials as 5 out of 8	Rank TV Commercials as 6 out of 8	Rank TV Commercials as 7 out of 8	Rank TV Commercials as 8 out of 8
Social Media Ads	Rank Social Media Ads as 1 out of 8	Rank Social Media Ads as 2 out of 8	Rank Social Media Ads as 3 out of 8	Rank Social Media Ads as 4 out of 8	Rank Social Media Ads as 5 out of 8	Rank Social Media Ads as 6 out of 8	Rank Social Media Ads as 7 out of 8	Rank Social Media Ads as 8 out of 8
Radio Ads	Rank Radio Ads as 1 out of 8	Rank Radio Ads as 2 out of 8	Rank Radio Ads as 3 out of 8	Rank Radio Ads as 4 out of 8	Rank Radio Ads as 5 out of 8	Rank Radio Ads as 6 out of 8	Rank Radio Ads as 7 out of 8	Rank Radio Ads as 8 out of 8
Newspaper Ads	Rank Newspaper Ads as 1 out of 8	Rank Newspaper Ads as 2 out of 8	Rank Newspaper Ads as 3 out of 8	Rank Newspaper Ads as 4 out of 8	Rank Newspaper Ads as 5 out of 8	Rank Newspaper Ads as 6 out of 8	Rank Newspaper Ads as 7 out of 8	Rank Newspaper Ads as 8 out of 8
Billboards/Outdoor Ads	Rank Billboards/Outdoor Ads as 1 out of 8	Rank Billboards/Outdoor Ads as 2 out of 8	Rank Billboards/Outdoor Ads as 3 out of 8	Rank Billboards/Outdoor Ads as 4 out of 8	Rank Billboards/Outdoor Ads as 5 out of 8	Rank Billboards/Outdoor Ads as 6 out of 8	Rank Billboards/Outdoor Ads as 7 out of 8	Rank Billboards/Outdoor Ads as 8 out of 8
Magazine Ads	Rank Magazine Ads as 1 out of 8	Rank Magazine Ads as 2 out of 8	Rank Magazine Ads as 3 out of 8	Rank Magazine Ads as 4 out of 8	Rank Magazine Ads as 5 out of 8	Rank Magazine Ads as 6 out of 8	Rank Magazine Ads as 7 out of 8	Rank Magazine Ads as 8 out of 8
Youtube Advertisements	Rank Youtube Advertisements as 1 out of 8	Rank Youtube Advertisements as 2 out of 8	Rank Youtube Advertisements as 3 out of 8	Rank Youtube Advertisements as 4 out of 8	Rank Youtube Advertisements as 5 out of 8	Rank Youtube Advertisements as 6 out of 8	Rank Youtube Advertisements as 7 out of 8	Rank Youtube Advertisements as 8 out of 8
Movie Theatre Pre-Show Ads	Rank Movie Theatre Pre-Show Ads as 1 out of 8	Rank Movie Theatre Pre-Show Ads as 2 out of 8	Rank Movie Theatre Pre-Show Ads as 3 out of 8	Rank Movie Theatre Pre-Show Ads as 4 out of 8	Rank Movie Theatre Pre-Show Ads as 5 out of 8	Rank Movie Theatre Pre-Show Ads as 6 out of 8	Rank Movie Theatre Pre-Show Ads as 7 out of 8	Rank Movie Theatre Pre-Show Ads as 8 out of 8

7. Have you ever played with Hot Wheels cars? *This question is required.

• Yes
• No

8. If you have kids, have you purchased Hot Wheels for them?

• Yes I have kids and yes I have purchased Hot Wheels for them.
• Yes I have kids, but no I have not purchased Hot Wheels for them.
• No kids.