Many brands use celebrities in their advertising – amongst them sportswear company Nike. Nike has during the course of many years used famous individuals to build their brand. Recently there has been some controversy regarding the brand’s endorsement of a specific person - Tiger Woods. It has become widely known through media that Woods has engaged in some morally dubitable behaviour in his personal life. This questionnaire is intended to provide information as to how consumers regard Nike in light of the brand’s continued support for the golfer.
YOUR opinion is valuable, and will be vital for the result of this study! The survey will only take a few minutes to complete, and the answers collected are confidential and for research purposes only. Thank you for sharing your views and helping me investigate this topic!