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Mozilla Brand Identity Survey

Over the past three months, we've been exploring different options to evolve our Mozilla brand identity - the way we look and sound in the world.  We want our identity to better represent who we are and what we stand for.

We have 4 different brand identity options. Each option has a narrative that explains the idea behind the design, a logo and wordmark, and a collection of images that show what it could look like in different environments.  When you’re responding to the questions below, think about the collection of images together. We’ll call this a “brand identity system” in the questions.

This is a short survey so please take your time. It should take about 10 minutes to complete. Your answers will completely anonymous.


 

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Please mark how well this brand identity system delivers on each of the following attributes.  
Space Cell Strongly disagreeSomewhat disagreeNeutralSomewhat agreeStrongly Agree
Appealing
Unique
Trustworthy
Innovative
Activist
Inclusive
Opinionated
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