Merchandising Execution Maturity Benchmark Survey
Retailers that are committed to driving meaningful improvements in the way stores implement brand and merchandising strategies, are committed to better merchandising execution.
At headquarters, this can include automating store resets, updates, promotions and product launches; customization of these activities to each store; and optimizing HQ-to-store communications. At the store level, it can include automating placement of products and promotional materials; and analysis of merchandising completion, compliance and effectiveness.
High-level retailers also believe that digital technologies are a critical enabler of better merchandising execution.
The goal of this survey is to gauge the extent merchandising execution best practices are being used in the industry and the associated benefits. With your participation we will better understand the maturity of the overall industry and what makes leading retail companies successful.
Enjoy!
The One Door Team