Demographics Fun Facts

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How well do you understand demographics?
1. Which decade were you born in?
You are a 1930s Saver.  Your generation saved more than later generations and achieved unprecedented homeownership.

We gave each decade a name based on the biggest demographic shift they led.  The other generations names are contributions are:
  • 1940s Achievers began a decades-long shift toward achieving greater financial wealth
  • 1950s Innovators innovated more than any other generation, starting many companies and creating many new technologies
  • 1960s Equalers pushed for more equal opportunities in the world
  • 1970s Balancers redefined success to include more balance in work and home, particularly after 9/11
  • 1980s Sharers invented the Sharing economy, taking advantage of new technologies to be more efficient in tough economic times
  • 1990s Connectors led society’s shift to be more wirelessly connected via smartphone
  • 2000s Globals grow up today more globally aware and with more internationally-connected friends


You are a 1940s Achiever.  Your generation achieved unprecedented wealth, with far fewer dual income households and far fewer kids.

We gave each decade a name based on the biggest demographic shift they led.  The other generations names are contributions are:
  • 1930s Savers shifted society to save more
  • 1950s Innovators innovated more than any other generation, starting many companies and creating many new technologies
  • 1960s Equalers pushed for more equal opportunities in the world
  • 1970s Balancers redefined success to include more balance in work and home, particularly after 9/11
  • 1980s Sharers invented the Sharing economy, taking advantage of new technologies to be more efficient in tough economic times
  • 1990s Connectors led society’s shift to be more wirelessly connected via smartphone
  • 2000s Globals grow up today more globally aware and with more internationally-connected friends


You are a 1950s Innovator.  Your generation created many of the most important technological and other innovations that have changed the world.

We gave each decade a name based on the biggest demographic shift they led.  The other generations names are contributions are:
  • 1930s Savers shifted society to save more
  • 1940s Achievers began a decades-long shift toward achieving greater financial wealth
  • 1960s Equalers pushed for more equal opportunities in the world
  • 1970s Balancers redefined success to include more balance in work and home, particularly after 9/11
  • 1980s Sharers invented the Sharing economy, taking advantage of new technologies to be more efficient in tough economic times
  • 1990s Connectors led society’s shift to be more wirelessly connected via smartphone
  • 2000s Globals grow up today more globally aware and with more internationally-connected friends


You are a 1960s Equaler.  Your generation graduated as many women as men from college for the first time.

We gave each decade a name based on the biggest demographic shift they led.  The other generations names are contributions are:
  • 1930s Savers shifted society to save more
  • 1940s Achievers began a decades-long shift toward achieving greater financial wealth
  • 1950s Innovators innovated more than any other generation, starting many companies and creating many new technologies
  • 1970s Balancers redefined success to include more balance in work and home, particularly after 9/11
  • 1980s Sharers invented the Sharing economy, taking advantage of new technologies to be more efficient in tough economic times
  • 1990s Connectors led society’s shift to be more wirelessly connected via smartphone
  • 2000s Globals grow up today more globally aware and with more internationally-connected friends


You are a 1970s Balancer.  Your generation redefined success for everyone to include more work / home balance, particularly after 9/11.

We gave each decade a name based on the biggest demographic shift they led.  The other generations names are contributions are:
  • 1930s Savers shifted society to save more
  • 1940s Achievers began a decades-long shift toward achieving greater financial wealth
  • 1950s Innovators innovated more than any other generation, starting many companies and creating many new technologies
  • 1960s Equalers pushed for more equal opportunities in the world
  • 1980s Sharers invented the Sharing economy, taking advantage of new technologies to be more efficient in tough economic times
  • 1990s Connectors led society’s shift to be more wirelessly connected via smartphone
  • 2000s Globals grow up today more globally aware and with more internationally-connected friends


You are a 1980s Sharer.  Your generation continues to lead the tremendous shift toward a sharing economy.

We gave each decade a name based on the biggest demographic shift they led.  The other generations names are contributions are:
  • 1930s Savers shifted society to save more
  • 1940s Achievers began a decades-long shift toward achieving greater financial wealth
  • 1950s Innovators innovated more than any other generation, starting many companies and creating many new technologies
  • 1960s Equalers pushed for more equal opportunities in the world
  • 1970s Balancers redefined success to include more balance in work and home, particularly after 9/11
  • 1990s Connectors led society’s shift to be more wirelessly connected via smartphone
  • 2000s Globals grow up today more globally aware and with more internationally-connected friends


You are a 1990s Connector.  Your generation connects wirelessly with friends, family and the world.

We gave each decade a name based on the biggest demographic shift they led.  The other generations names are contributions are:
  • 1930s Savers shifted society to save more
  • 1940s Achievers began a decades-long shift toward achieving greater financial wealth
  • 1950s Innovators innovated more than any other generation, starting many companies and creating many new technologies
  • 1960s Equalers pushed for more equal opportunities in the world
  • 1970s Balancers redefined success to include more balance in work and home, particularly after 9/11
  • 1980s Sharers invented the Sharing economy, taking advantage of new technologies to be more efficient in tough economic times
  • 2000s Globals grow up today more globally aware and with more internationally-connected friends