Cooking Television

4. Do you regularly watch food/cooking television

• Yes
• No

6. With 1 being the most important, please rank what you think are the most/lest important aspects of food/cooking television shows Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3	4	5	6
The personality of the host/chef	1	2	3	4	5	6
The likelihood of you cooking the featured dishes	1	2	3	4	5	6
The quality of the featured dishes	1	2	3	4	5	6
A competitive element in the program	1	2	3	4	5	6
A travel related element in the program	1	2	3	4	5	6
Your emotional/personal connection to the host/chef	1	2	3	4	5	6

7. If you see a dish or recipe that you like on a cooking show do you:

• search for that specific recipe online?
• go to the shows website for more information?
• email the show to ask for the recipe?
• search for similar recipes online?

9. Do you feel that your personality is reflective of your food choices?

• Yes
• No

11. With 1 being the most appealing, please rank how much you would like to watch a food television show that Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3	4	5
explores regional American cuisine made by home cooks?	1	2	3	4	5
allows you to be a "fly on the wall" at an all-star dinner party?	1	2	3	4	5
shows you the inner workings of an urban restaurant?	1	2	3	4	5
focuses on sustainable food?	1	2	3	4	5
combines a dating show with a competitive cooking show?	1	2	3	4	5

14. With 1 being the most common, please rank how often you Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3	4
cook a recipe from a cookbook?	1	2	3	4
cook a recipe from an online source?	1	2	3	4
cook a recipe from memory?	1	2	3	4
wing it based on what's in the fridge, pantry or freezer?	1	2	3	4

15. With 1 being the most common, please rank how often you Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3
strictly follow a recipe?	1	2	3
adapt a recipe to your tastes?	1	2	3
read a recipe and then ignore it and make up your own?	1	2	3

17. How old are you?

• under 18
• 18-24
• 25-34
• 35-54
• 55

18. What is your highest level of education?

• 12th grade or less
• Graduated high school or equivalent
• Some college, no degree
• Associate degree
• Bachelor's degree
• Post-graduate degree

19. What is your combined household income?

• Less than $25,000
• $25,000 to $34,999
• $35,000 to $49,999
• $50,000 to $74,999
• $75,000 to $99,999
• $100,000 to $124,999
• $125,000 to $149,999
• $150,000 or more
• Prefer not to say

20. Your gender?

• Male
• Female