Join us for a retail trends presentation from Alison Embrey Medina, Associate Publisher/Editor in Chief, design:retail.
Humanizing Retail: Designing Purposeful Brand Experiences for People, Not Product
In a society where most of life is experienced through a cold, shiny, 2-D phone screen, creating visceral and memorable moments at retail are the key to connecting with shoppers through people-focused stores designed not for robots, but humans. Join design:retail magazine Executive Editor Alison Embrey Medina as she takes you through a visual tour of top customer-centric trends driving the in-store experience today. From immersion, disruption and augmented reality to intriguing collaboration and authentic storytelling, Alison will showcase driving retail examples from around the globe with key takeaways you can use to design retail stores that connect with customers on an emotional, sensorial level and give them the tactile experience they crave.