The State of Community Management 2017

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Participant Contact Info & Demographics
Survey Guidelines and Advice

Welcome to the State of Community Management 2017 survey!

We appreciate your willingness to share data with us for this survey. We couldn't do our research without you.

We expect the survey to take about 25 minutes for you to complete. It's a time investment - but at the end you'll get a scorecard of your maturity scores for the eight competencies in the Community Maturity Model, and a little treat in the form of a gift card to Starbucks or Dunkin' Donuts. You'll also be contributing to the community industry's most thorough examination of community strategy and management.

We also have created a worksheet for you to use to gather data for some of the questions on community engagement, budget and analytics. (You can download it here and use it to get the data you need together so you can fly through the survey itself.)

Please answer these questions based on your experience with a focus on one specific community or community program. You are welcome to submit answers for as many separate communities as you like. Be as accurate as you can, but we expect there is a level of estimation and rounding that goes into the answers. Also note that your individual survey data will not be shared with anyone, and we scrub the data we use to make sure it can't be disaggregated back to your community. 

We have also included definitions of key terms throughout the survey. You will be able to save your progress and return to the survey if you need to - if you lose your link, can't find your way back or have any other questions, please contact research@communityroundtable.com or DM @tmcenroe on Twitter. 

Your participation in this research is an investment that will help you have the right conversations about community strategy and approach with stakeholders now as well as being able to show them research-backed recommendations for your roadmap later. It is also a critical investment of your time that benefits the market - helping all organizations, stakeholders and decision-makers better understand what community management is.

We plan to release our 8th annual State of Community Management report in May 2017. 

Let's get to it.

Best, 
Ted McEnroe
Director of Research
The Community Roundtable
 
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Contact Info and Demographics•Strategy•Leadership•Culture•Community Management•
Content and Programs•Policies and Governance•Tools•Metrics and Measurement•ROI
1. Contact information
We collect this information to contact you if we have questions about or to verify your responses and to share research results. Your contact information will not be used for any other purpose without your expressed permission. If for any reason you are not comfortable with sharing a specific field, then please enter "XX" in that field.
2. As a thank you for completing your survey, you can either receive a $5 Starbucks gift card or we'll donate $5 in your honor to Share Our Strength to fight hunger. Which would you prefer?
5. What department is primarily responsible for community program management?  *This question is required.
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6. What is your community role within your organization?  *This question is required.
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How many people manage this community in your organization? (Use numbers only please!) Please include only those who have a role overseeing the community as managers, moderators, etc.  Note: For "part-time", include the number of individuals, rather than the total number of FTEs. *This question is required.
How many people manage this community in your organization? (Use numbers only please!) Please include only those who have a role overseeing the community as managers, moderators, etc.  Note: For "part-time", include the number of individuals, rather than the total number of FTEs. *This question is required.On this specific community
Full-time: Employed full-time in the operation and management of community
Part-time: Employed part-time in the operation and management of community (includes full-time employees for whom community is only part of their formally assigned responsibilities)
Unpaid: Volunteers who are involved in the operation or management of the community or paid employees involved in community management whose formal job description does not include it.
How many people have a formal community role in your organization? (Use numbers only please!) Please include only those who have a role overseeing the community as managers, moderators, etc.  Note: For "part-time", include the number of individuals, rather than the total number of FTEs. *This question is required.
How many people have a formal community role in your organization? (Use numbers only please!) Please include only those who have a role overseeing the community as managers, moderators, etc.  Note: For "part-time", include the number of individuals, rather than the total number of FTEs. *This question is required.Community program total
Full-time: Employed full-time in the operation and management of community
Part-time: Employed part-time in the operation and management of community (includes full-time employees for whom community is only part of their formally assigned responsibilities)
Unpaid: Volunteers who are involved in the operation or management of the community or paid employees involved in community management whose formal job description does not include it.
How many people manage communities in your organization? (Use numbers only please!) Please include only those who have a role overseeing the community as managers, moderators, etc.  Note: For "part-time", include the number of individuals, rather than the total number of FTEs. *This question is required.
How many people manage communities in your organization? (Use numbers only please!) Please include only those who have a role overseeing the community as managers, moderators, etc.  Note: For "part-time", include the number of individuals, rather than the total number of FTEs. *This question is required.On my specific communityFor community program overall
Full-time: Employed full-time in the operation and management of community
Part-time: Employed part-time in the operation and management of community (includes full-time employees for whom community is only part of their formally assigned responsibilities)
Unpaid: Volunteers who are involved in the operation or management of the community or paid employees involved in community management whose formal job description does not include it.
7. Compared with the prior year, community management staff at my organization has... *This question is required.
This survey asks for data on engagement, staffing, and a number of aspects of community that can apply to single communities or community programs. Are you taking this survey from the point of view of a single community or an entire community program with multiple communities?
You responded that you are taking this survey for a full program of communities. Please answer all questions from the viewpoint of your full community program, even if the question refers to "community" - it will improve our data and help us provide you with more targeted information.
8. What best describes the primary audience that your community serves?
For the purposes of this question, external communities are those that primarily serve people outside of the organization, and internal communities are those that primarily serve employees. *This question is required.
What classification best describes your community's primary purpose? *This question is required.
What classification best describes your community's primary purpose? *This question is required.
What classification most accurately describes your community's purpose? (Select no more than 2.) *This question is required.
9. What other classifications, if any, also describe your community's purpose? 
10. Does your community have its own dedicated budget?
A dedicated budget may be allocated in a number of different departments, but is directly allocated to your community efforts. *This question is required.
Compared with the prior year, my community budget has...
Estimate the percentage of your community's budget allocated to the following categories. Answers should total 100.
0 out of 100 Total
What executive level approves your community's budget?
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12. To what level of the organization does the head of your community program report? *This question is required.
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15. What is your primary community platform for this community? By primary, we mean the main platform on which community activity takes place. If your program has more than one platform, select the largest. *This question is required.
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16. What other platforms do you use for this community? (You don't need to select your primary platform again.)
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