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North Coast SBDC Tourism Entrepreneurship Survey

Humboldt's Tourist-loving businesses: help us help you!

Do you have--or want to have--a business in Humboldt County that serves tourists? If your business depends (or will depend) on tourists for 50% or more of its income... this survey is for you.
  • History and cultural tour operators
  • Eco/wilderness adventure guides
  • Gift and specialty retailers
  • Hospitality and lodging services
  • Entertainment / party services
  • Personal / wellness services (spa treatments, massage, etc.)
  • ...and more!
The North Coast Small Business Development Center is building a learning and coaching program for aspiring entrepreneurs and micro-businesses (1-5 employees) that serve tourists. Your input will influence the program. Please take 10 minutes to answer these questions. Please also forward this survey to anyone else who could benefit from this program.

Note: For the purposes of this program, we're defining "tourist" broadly. Tourists can mean anyone traveling away from home--they can live in the North Coast region, elsewhere in the state or country, or anywhere in the world.
This question requires a valid email address.
If you know of another tourism entrepreneur who should be invited to complete this survey, please provide their name and email address here:
This question requires a valid email address.
Now let's find out about you and your goals...
7. How long have you been in business? (selling to someone besides friends or family) *This question is required.
9. What product(s) or service(s) does -- or will -- your business provide to tourists? (Check all that apply) *This question is required.
10. What percent of revenue do you intend to bring from tourists with this product or service? *This question is required.
0 - 25 % from tourist dollars25 - 50 % from tourist dollars50 - 75 % from tourist dollars75 - 100 % from tourist dollars
11. Where is your business licensed? *This question is required.
12. Where do / will you do most of your business? (Check all that apply) *This question is required.
Where do your most important customers come from?
16. People who live in the North Coast (Humboldt and nearby counties). *This question is required.
1 - Most Important2 - Somewhat Important3 - Least Important
17. People who live outside the North Coast region but in the West Coast / Mountain States region. (e.g. Bay Area, Southern California, Oregon/Washington, Utah/Nevada, etc.) *This question is required.
1 - Most Important2 - Somewhat Important3 - Least Important
18. People who from anywhere in the world outside the West Coast/Mountain States (U.S. East Coast, China, Mexico, etc.) *This question is required.
1 - Most Important2 - Somewhat Important3 - Least Important
19. How do/will your customers access your product/service? *This question is required.
20. If you provide / will provide transportation, what kind?
21. What are most important times of year or events that draw customers to your business?
22. What do you most want to learn to run your tourism business better? (Check the most important topics--i.e. what would you be willing to take time away from your business to learn to do better?) *This question is required.
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