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North Coast SBDC Tourism Entrepreneurship Survey

Humboldt's Tourist-loving businesses: help us help you!

Do you have--or want to have--a business in Humboldt County that serves tourists? If your business depends (or will depend) on tourists for 50% or more of its income... this survey is for you.

History and cultural tour operators
Eco/wilderness adventure guides
Gift and specialty retailers
Hospitality and lodging services
Entertainment / party services
Personal / wellness services (spa treatments, massage, etc.)
...and more!

The North Coast Small Business Development Center is building a learning and coaching program for aspiring entrepreneurs and micro-businesses (1-5 employees) that serve tourists. Your input will influence the program. Please take 10 minutes to answer these questions. Please also forward this survey to anyone else who could benefit from this program.

Note: For the purposes of this program, we're defining "tourist" broadly. Tourists can mean anyone traveling away from home--they can live in the North Coast region, elsewhere in the state or country, or anywhere in the world.

1. Your Full Name *This question is required.

2. Your Business Name (if any)

3. Your Email Address (we will only use this to keep you informed about programs for business owners) *This question is required. This question requires a valid email address.

4. Your Phone Number (to receive reminders)

If you know of another tourism entrepreneur who should be invited to complete this survey, please provide their name and email address here:

5. Name

6. Email This question requires a valid email address.

Now let's find out about you and your goals...

7. How long have you been in business? (selling to someone besides friends or family) *This question is required.

9. What product(s) or service(s) does -- or will -- your business provide to tourists? (Check all that apply) *This question is required.

10. What percent of revenue do you intend to bring from tourists with this product or service? *This question is required.

0 - 25 % from tourist dollars	25 - 50 % from tourist dollars	50 - 75 % from tourist dollars	75 - 100 % from tourist dollars
0 - 25 % from tourist dollars	25 - 50 % from tourist dollars	50 - 75 % from tourist dollars	75 - 100 % from tourist dollars

11. Where is your business licensed? *This question is required.

Please enter an 'other' value for this selection.
Please enter an 'other' value for this selection.

12. Where do / will you do most of your business? (Check all that apply) *This question is required.

North Coast Region (multiple counties)
Humboldt County
Specific City or Town (which) Please enter an 'other' value for this selection.
National Park(s) - (which) Please enter an 'other' value for this selection.
State Park(s) - (which) Please enter an 'other' value for this selection.
Other - Write In Please enter an 'other' value for this selection.

13. How many full time and part time employees do you have this year? (If you haven't launched yet, enter "0". The owner counts as an employee. The employees count even if they only work part of the year.) *This question is required.

14. How many of the employees above work seasonally instead of year-round?

15. If you use paid contractors, what kind / what do they do for the business?

Where do your most important customers come from?

16. People who live in the North Coast (Humboldt and nearby counties). *This question is required.

1 - Most Important	2 - Somewhat Important	3 - Least Important
1 - Most Important	2 - Somewhat Important	3 - Least Important

17. People who live outside the North Coast region but in the West Coast / Mountain States region. (e.g. Bay Area, Southern California, Oregon/Washington, Utah/Nevada, etc.) *This question is required.

1 - Most Important	2 - Somewhat Important	3 - Least Important
1 - Most Important	2 - Somewhat Important	3 - Least Important

18. People who from anywhere in the world outside the West Coast/Mountain States (U.S. East Coast, China, Mexico, etc.) *This question is required.

1 - Most Important	2 - Somewhat Important	3 - Least Important
1 - Most Important	2 - Somewhat Important	3 - Least Important

19. How do/will your customers access your product/service? *This question is required.

20. If you provide / will provide transportation, what kind?

Bicycle
Bus/Van/Car
Boat - powered
Boat - Kayak/Canoe/similar
Other - Write In Please enter an 'other' value for this selection.

21. What are most important times of year or events that draw customers to your business?

Specific Seasons (Spring, Summer, Fall, Winter) - which? Please enter an 'other' value for this selection.
Specific Month(s) - which? Please enter an 'other' value for this selection.
Specific event, festival, holiday - which? Please enter an 'other' value for this selection.

22. What do you most want to learn to run your tourism business better? (Check the most important topics--i.e. what would you be willing to take time away from your business to learn to do better?) *This question is required.

23. Are there any Humboldt businesses serving tourists that you really admire? Why?

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