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Marketing Planning Questionnaire


This questionnaire is designed to help you. And to help us help you.

 

7 minutes. 34 questions.

All information is collected anonymously and is treated confidentially. There are no questions about profit or turnover. We don't even need to know the name of the business and feel free to use a personal email address.

Of course if you have any questions or comments, please contact our team on fireaquestion@mymarketingperson.com.au or by phone on 07 3102 0770.

Yours

The team at My Marketing Person. 
A bit about your business.
(if using a smartphone/tablet click the forward button below to go to the next question)
1. How long has the business been going? *This question is required.
2. Where is the business based? *This question is required.
3. Is it based in a rural or metro area? *This question is required.
4. Where are the customers based? *This question is required.
5. How many employees do you have? *This question is required.
Your marketing resources.
(if using a smartphone/tablet click the forward button below to go to the next question)
6. Do you have any outside help with marketing currently? Tick all that apply. *This question is required.
  • * This question is required.
7. Have you ever used any of these services in the past? Tick all that apply. *This question is required.
Your product/service.
(if using a smartphone/tablet click the forward button below to go to the next question)
8. Do you sell to businesses, consumers, or both? *This question is required.
10. Where do you believe you sit generally in terms of price competitiveness in your industry? *This question is required.
Your marketing activity over the past 12 months.
(if using a smartphone/tablet click the forward button below to go to the next question)
11. In general terms, how happy are you with the marketing activity over the past 12 months? How effective has it been? Please rate the effectiveness of your marketing over the past 12 months on a scale from 0 (totally ineffective) to 10 (hugely effective). *This question is required.
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12. Which of the following marketing activities have you deployed over the past 12 months? Tick all that apply. *This question is required.
13. Which of the following marketing activities have in your opinion been the MOST effective over the past 12 months? Tick all that apply. *This question is required.
14. Which of the following marketing activities have in your opinion been the LEAST effective over the past 12 months? Tick all that apply. *This question is required.
15. Do you use an online sales/marketing automation system?  *This question is required.
17. How long have you had your current website design? *This question is required.
18. How frequently do you update your website? (if you have a blog or news section, this counts) *This question is required.
19. What is the best description of the role of your website? *This question is required.
22. What is the trend in terms of visitors to your website over the last 12 months? *This question is required.
23. What is the trend in terms of sales on your website over the last 12 months?
24. Do you have an email database? *This question is required.
25. What is the approximate size of your email database? *This question is required.
26. How frequently do you send emails to your entire email database? *This question is required.
27. Is the business active on social media? *This question is required.
28. If yes, which channels are you active in? Tick all that apply. *This question is required.
29. In general, how frequently do you post/interact on your social media platforms? *This question is required.
30. Have you received any positive media coverage in the last 12 months? *This question is required.
31. If yes, how many mentions/articles?
32. If yes, where were these? Tick all that apply.
Your marketing approach for the next 12 months.
(if using a smartphone/tablet click the forward button below to go to the next question)
33. Which of the following marketing activities will you deploy over the next 12 months? Tick all that apply. *This question is required.
34. Which ONE marketing activity do you expect to be the MOST effective? *This question is required.
Finally...
(if using a smartphone/tablet click the forward button below to go to the last question)
36. Would you like us to contact you to discuss your answers to this questionnaire? If so, please give us your email address here...
Thank you for taking the time to complete this questionnaire. Click on the 'Submit' button below to send your responses through to us.
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