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The Long Tail of Cameras Quiz

Test your knowledge about the consumer camera market!

More info about The Long Tail of Cameras report.

 
1. What % of the respondents or their partner own at least one “long tail” camera (i.e. a 360 camera, 180 stereoscopic camera, Drone camera, Action cam, no-viewfinder camera, Instant print camera, Pet camera, Glasses camera)?
  *This question is required.
Close, but not quite right:

Answer: 10-19% (17% own a long-tail camera)
Wow, you are off to a great start! 

Answer: 10-19% (17% own a long-tail camera)
2. Which of the following long tail camera types is more often owned by female respondents than male respondents? *This question is required.
Great! It shows you know (other) females - at least in this regard!

Answer: Instant print cameras
Oops, that's not quite right.

Answer: Instant print cameras
 
3. True or false: More than 50% of the respondents who own a pet camera, glasses camera, no-viewfinder camera, 180 camera, 360 camera or digital cameras use these particular cameras at least once a week. *This question is required.
Excellent!  Granted, you had a 50% chance to have this right.

Answer: true
Nope, but you are close. 

Answer: true
4. Which answer scored the highest for this question: What could make you use your digital camera more often? [select the most compelling hypothetical scenario] *This question is required.
Correct!

Answer: If it was easier/faster to transfer your device photos to your phone, computer or the cloud
This might be applicable to other camera types, but didn't score the highest for digital cameras.

Answer: If it was easier/faster to transfer your device photos to your phone, computer or the cloud
5. True or false: Fewer than 25% of the respondents who don’t currently own a digital camera are considering purchasing one this year. *This question is required.
You are right; this is wrong!  The future for digital cameras is a bit rosier than that.

Answer: False. 49% of respondents who don’t currently own a digital camera are considering purchasing one this year.
That's not right; things are a little rosier for digital cameras than you might think.

Answer: False. In reality, 49% of respondents who don’t currently own a digital camera are considering purchasing one this year.
6. Which demographic segmentation makes the most difference with respect to how likely our respondents are to think they will buy a long tail camera?
  *This question is required.
Correct!

Answer: Age. Age differences mattered for all 8 long tail cameras that we presented in this study.  Gender and parenthood differences only mattered for some of these camera types.
No, sorry, the data tell us differently.

Answer: Age. Age differences mattered for all 8 long tail cameras that we presented in this study.  Gender and parenthood differences only mattered for some of these camera types.