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What are your views of foreign fast fashion retailers that entered Chinese market?

Page One

This is a questionnaire survey for a master dissertation looking at what fast fashion retailers should do if they want to enter the Chinese market. The following questionnaire would like to find out Chinese consumer's opinion of foreign fast fashion retailers. It consists of 27 questions and will take less than 5 minutes to complete. All data collected is for research purpose only and personal data will be confidential and anonymous. Participants have the right to withdraw from the research at anytime.

这是一份为研究快时尚零售商要进入中国市场需要做什么的硕士论文而设的调查问卷。这份份问卷想了解中国消费者对快时尚零售商的意见。本问卷一共有27个问题, 大约需要5分钟的时间来完成。所有收集的资料只会用于研究用途,参与者的个人资料将采用匿名方式处理以及绝对保密。参加者有权随时退出本研究。

Please contact the researcher for any question/enquiry about this research, Email: n.y.a.lee@rhul.ac.uk
如有任何关于这项研究调查的问题请联系研究者,电子邮件:n.y.a.lee@rhul.ac.uk
1. Age/年龄
2. Gender/性別
6. What is your income level (per month in RMB)
请问您的收入水平是多少?(以每月人民币计算)
7. What is your budget of purchasing clothes? (per month in RMB)
请问您购买衣服的预算是多少?(以每月人民币计算)
8. How often do you purchase clothes?
请问您购买衣服的频率是多久?
9. What clothing store/brand do you usually choose?
请问您通常会选择什么样的衣服店铺/品牌?
11. Do you think a foreign brand from developed country e.g. Europe will make it appeal to you more?
请问您是否觉得一个品牌如果来自像欧洲那样的国家的话,对您来说会比较有吸引力吗?
13. How about foreign brands from less developed country like India? Does it appeal to you?
那来自印度的品牌呢?请问它会吸引你吗?
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