ANA Organizational Structure

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Dear Marketer:     

Thank you for your participation in this ANA research study on marketing organizational structure

Marketing has changed. The ecosystem has been disrupted and marketers need to know how to restructure their organizations just to survive. Many marketers have asked the ANA to help them understand organizational structure best practices. Yet, as you know, this information is scarce. This research, combined with other ANA initiatives, will help address this need and provide guidance on organizational issues that will benefit you and your company.

This survey will take about 10 minutes of your time. We know that time is valuable, but every question is designed to help the ANA understand your issues and how best to address them. To show our appreciation, one survey participant will be chosen to win free ANA national conference pass of their choice, a value of up to $1,895.

Your responses will remain completely confidential, and any information you provide will only be reported in aggregate.

Thank you again for your support.

Kathleen Hunter
Executive Vice President, ANA

1. Are you a client-side marketer? *This question is required.
2. Is your business Business-to-Business, Business-to-Consumer or Both?