Benojo Social Impact Index For Charities

Welcome to the Benojo Index for Charities

The Benojo Index is a simple, practical measure of how prepared your charity is for gaining support through corporate social impact programs, and in engaging your existing supporters within businesses to attract corporate partnerships.

The Index measures your current level of maturity and highlights strengths and areas for improvement. This can be a baseline to be measured year-on-year to show your organisation’s growth in social impact maturity.

The diagnostic covers key areas including who your organisation matters to and why, supporter management, range and type of activities offered to supporters, the measurement of outcomes and impact against targets, how insights and lessons are drawn and acted on, and how you effectively communicate this all to your audience to deepen engagement.

Survey notes
Activity refers to the volunteering, fundraising, and giving activities that you make available for supporters to engage / give to your organisation

Please rate each statement on a scale of 1 to 5 based on how you feel your charity behaves:

1 = Never / Not at all
2 = Rarely / Very slightly
3 = Some of the time / Inconsistently / To some degree
4 = Most of the time / To a large degree
5 = All of the time / Consistently / Completely

Collecting information
We ask you to provide us information about you so that we can provide a report based on your responses. Your specific information will be kept confidential and will not be shared with any other parties. Aggregated anonymous data from the index is used to identify trends and issues in social impact.

Questions or help
If you have feedback on the tool or require assistance, please contact us info@benojo.com.

Thank you for completing the Benojo Social Impact Index for Charities.

You scored:

/100

Your scores by category showing your strengths and areas for improvement are as follows:

Ask Yourself: /5 (self-rated baseline score)
Make it Matter: /25
Set your Path: /25
Launch & Lift: /25
Grow & Tell: /25

Guide to results
From your responses below, you will be able to identify areas where you can grow your efforts.

Support resources and tools
From your results, consider those areas that provide the greatest opportunity to improve.
Benojo has resources to support your development against every Index Factor.

Understanding the measures - What can I learn?

ASK YOURSELF - Question
How effective are our relationships with corporate partners and their employees today?”

Charities with a high level of maturity exhibit these behaviours:

They understand where support comes from
They provide a range of giving opportunities that are aligned to supporters’ objectives
They clearly communicate what opportunities are available
Their corporate supporters engage their employees in your joint activities
There is a managed approach in attracting and retaining the support needed
They achieve goals for contributions (participation as well as giving)
Insights and lessons are drawn and acted on through evaluations
They use the impact they create to deepen engagement

This score highlights your current strengths and areas for improvement. Used as a baseline, it can be measured year-on-year to show your organisation's growth in maturity.

MAKE IT MATTER - Intention
“Who does our cause (and organisation) matter to and why?”

Charities that are effective articulate their goals and areas of impact into a clear proposition that can attract the right kinds of supporter and make clear the needs of the cause.

When it comes to their corporate partnership programs and activities, an effective charity takes a strategic approach to creating partnerships which are the right fit and focus on the right activities to gain the support they seek. They learn from the outcomes of these activities to help them build new corporate relationships, to broaden and deepen existing ones, and to inform future opportunities.

SET YOUR PATH - Planning and Execution
“How effectively and transparently do we manage our relationships and activities?”

The most effective organisations understand the life cycle of supporter management and support this with processes for each stage.

Charities with a high level of maturity ensure they:

have clear plans for each of their income segments / sources, including setting targets
manage and have plans to effectively communicate at each stage of their supporter lifecycle, and that communications sent to company partners also reach employees
have processes which are owned and managed
Understand how best to utilise their resources for the most gain from their supporters
measure their social and business outcomes against targets

LAUNCH AND LIFT - Activity
“Do we have a variety of activities, and are they gaining maximum participation?”

Charities with a high degree of maturity have a variety of choice and multiple options available for contribution across all supporters. These activities are actively promoted, participation is easy and they strive to create meaningful impact and maximum engagement from all activities. Promotion of activity is amplified as they have coordinated activity with partners.

GROW AND TELL - Capture, Share and Build
“What does success look like, and how can I share and build on it?”

Mature Charities build on the results of their programs through evaluating and applying the insights from their activities.

These organisations understand the role of sharing and storytelling to magnify the impact of their activities through social media, marketing and public relations to deepen the relationship with corporate partners, employees and communities.

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1. Charity size (as defined by annual turnover in AUD) *This question is required.

2. Please provide the following details so we can provide you a report based on your responses to the Benojo Index.

First Name *This question is required.

Last Name *This question is required.

Title / Role *This question is required.

Charity Name *This question is required.

Street Address

City *This question is required.

State

Postcode

Country

Email Address *This question is required. This question requires a valid email address.

Preferred Contact Number *This question is required.