The Evolving State of Sales Training

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In an era where Artificial Intelligence and machine learning are disrupting the role and responsibilities of sellers, one of the most pressing organizational challenges is identifying and developing sellers' uniquely human traits. While machines are good at objective, systematic tasks, there are a lot of traits (persuasion, empathy, trust, reciprocity, and loyalty) that machines will struggle to ever fully replicate. It is critical to explore whether sales training is evolving to drive continuous performance improvements by developing sellers' innate human capabilities.

This survey explores the landscape of sales training, its evolving challenges and potential solutions, and the pressing economic forces that drive sales force success.

As a thank you for your participation, we will send you a copy of the survey findings when available. You can provide an email address at the end of the survey.