Community MVP

Each week during the regular season, we will recognize one active NFL player who has demonstrated a commitment to making a positive impact in his community. For being named Community MVP, the NFLPA will make a $10,000 donation to the player's foundation or charity of choice. In addition, our new partner Pledge It will set up a crowdfunding campaign where supporters can pledge donations to the player's cause based on their on-the-field performances during the season. The weekly Community MVP winners will also become eligible for the annual Alan Page Community Award, which is the highest honor that the NFLPA can bestow upon a player.

Community MVPs will be selected by a committee of NFLPA staff. Community MVPs will be announced on Friday of each week in order to gain maximum promotional exposure. Each week’s runner-ups will be recognized by name with a photo and description of their charity work on the following Tuesday in a social media post.

Players must meet the following criteria to be considered for Community MVP:

• Charitable initiative is organized and led by an individual player and/or his foundation (not an NFL team or sponsor-led initiative).
• Player should have a foundation or be active with a specific cause.
• Player should have participated in recent community work or held other recent events.
• The community/charitable initiative should have taken place within the one-week period before (Thursday of the preceding week to Wednesday of the current week) the Community MVP is announced.
• To be considered for a given week, the nomination must be submitted by Wednesday at 10:00 a.m. EST.

If selected as Community MVP, player agrees to:

• Provide 1-2 quotes about being that week's NFLPA Community MVP
• 2-3 high-resolution photos with captions from the event
• Create an original post or share the NFLPA's post about being named Community MVP on Twitter and/or Instagram
• Create a short video congratulating the next week's Community MVP
• Promote his Pledge It campaign on social media using the provided resources
• NEW: Conduct a surprise virtual visit to a school or hospital during the season

If you have any additional questions, please contact Brandon Parker at brandon.parker@nflpa.com.