MarketingSherpa Event Evolution Survey

Does it seem like you go from hotel conference to hotel conference and can't tell one from another, or even know what city you're in? The perfect event gets four things right: The content. The venue. The people. The experience. Help us re-envision all of these and change the marketing event world.

1. What does your ideal event look like? What are we marketing event organizers missing? What makes you shake your head?

2. What do you ultimately want from a conference?

Please enter an 'other' value for this selection.

3. What type of event would you most likely attend?

Please enter an 'other' value for this selection.

4. What type of speakers would you like to hear from?

Brand-side marketers like me
Industry experts
Inspirational keynotes
Academics
A mix of all of the above
Other - Write In Please enter an 'other' value for this selection.

5. What are some of your top marketing challenges? Please list your most pressing challenges at the top. Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.

Generating traffic
Converting traffic
Driving my company's overall strategy to a customer-first marketing approach
Training myself/my team
Lack of budget to fund our program
Lack of business-level buy-in to take a customer-first marketing approach
Lack of marketing leadership buy-in to take a customer-first marketing approach
Creating content
Making use of technology
Getting my company aligned around a consistent, effective value proposition
Creating effective messaging/design
Other

6. If there is a challenge that you're facing that wasn't listed above, please list it here.

7. Is there a specific topic that you want to learn about that you feel isn't covered in the marketing event space?

8. How do you like to learn?

Please enter an 'other' value for this selection.

9. What type of venue would you prefer?

Please enter an 'other' value for this selection.

10. Is there any event or experience you would miss from a conference if it didn't have it?

11. What is your yearly budget for conferences? (excluding travel and accommodations)

12. Anything else you'd like us to know?