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Assessment Tool: Websites for Active, Older Adults


Chapter 5 of the new Social, Silver Surfers ebook focuses on how 40+ers -- Gen X, Baby Boomers and Silent Generation seniors -- feel about typical websites.

Is your website delighting or dismaying mature consumers?

This tool grades your efforts vs. best practices as articulated by thousands of active, older adults. Then, we give you actionable ideas improving YOUR site and your digital ROI.

Find out what's working and what's actually an obstacle to delivering a positive experience to prospects of all ages.
Ready to learn how you could improve the effectiveness of your website?
Click "Next" or the right arrow below to start.

Note: If you have more than one location or website, please feel free to run a separate report for each. (Or, run through the checklist providing answers which describe your most typical scenario.)