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Conversion Rate Optimisation

The purpose of this survey to gather information on attitudes towards conversion rate optimisation to help aid new product development. All answers remain confidential and will only be used to help create a better understanding of the online marketplace. At the end of the survey you will have a chance to enter a prize draw to win a $50 USD cash prize.
2. How important is conversion rate optimisation to you and your website(s)? *This question is required.
3. Roughly how much of your time do you spend trying to improve the conversion rate of your website(s)? *This question is required.
4. Have you ever performed any form of split-testing on your website(s)? *This question is required.