Prologue: "In a Mobile-First World" - James Brooke |
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Chapter 1: Dynamic Content – Product team, Amplience |
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Chapter 2: The Art of Storytelling - Neil Gibb |
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Chapter 3: The Analysts View - Ryan Skinner, Forrester |
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Chapter 4: Creative Operations & Diagnostics – Clair Carter-Ginn & Chris Haines |
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Chapter 5: Through the Lens of the Shopper: Content Audits – Chris Haines |
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Moral of the Story: Rory Dennis |
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Panel Discussion: Q&A |
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