The Dental Survey 2018 - Adding Value to your Practice

1. Which added value services would you like to receive from a dental supplier? *This question is required.

• Patient leaflets
• Posters
• Banners
• Window graphics
• Accreditation plaque
• Text to use on your website and in social media
• Graphics to use on your website and in social media
• Videos to use on your website and in social media
• Demonstration models
• Patient giveaways
• Marketing support and advice
• Other - Please state Please enter an 'other' value for this selection. * This question is required.

2. Would you like to receive training on any of the following? *This question is required.

• Social and digital media
• Fundamentals of practice marketing
• How to market to referrers
• Business development
• Other - Please state Please enter an 'other' value for this selection. * This question is required.

3. Which of the following do you currently use to promote your practice and treatments?  *This question is required.

• Television
• Radio
• Consumer magazines - Please state publication Please enter an 'other' value for this selection. * This question is required.
• Newspapers - Please state title Please enter an 'other' value for this selection. * This question is required.
• Practice website
• Facebook
• Twitter
• LinkedIn
• Instagram
• Pinterest
• Social Media - Other (please state) Please enter an 'other' value for this selection. * This question is required.
• N/A

4. Who manages your practice marketing?  *This question is required.

• Practice Principal
• Practice Manager
• Receptionist
• Marketing Agency
• Friends / Family
• Other - Please state Please enter an 'other' value for this selection.

5. Would you be interested in receiving professional advice and support to help market your practice?  *This question is required.

• Yes
• No
• Maybe
• I already work with a marketing agency - Please state company Please enter an 'other' value for this selection.

6. If yes, please state which treatments you would like to market?  *This question is required.

• Implants
• Ortho
• Perio
• Oral surgery
• Endo
• Whitening
• Other - Please state Please enter an 'other' value for this selection. * This question is required.

6. Do you think it would be beneficial if dental suppliers advertised their products directly to consumers?  *This question is required.

• Yes
• No

7. If yes from the list below which advertising channels would you consider to be most beneficial? Please rate from 1 to 5 of importance with 1 being the least important and 5 being the most. 

Space Cell	1	2	3	4	5
Television	Television: 1	Television: 2	Television: 3	Television: 4	Television: 5
Radio	Radio: 1	Radio: 2	Radio: 3	Radio: 4	Radio: 5
Consumer magazines	Consumer magazines: 1	Consumer magazines: 2	Consumer magazines: 3	Consumer magazines: 4	Consumer magazines: 5
Newspapers	Newspapers: 1	Newspapers: 2	Newspapers: 3	Newspapers: 4	Newspapers: 5
Consumer websites	Consumer websites: 1	Consumer websites: 2	Consumer websites: 3	Consumer websites: 4	Consumer websites: 5
Social media	Social media: 1	Social media: 2	Social media: 3	Social media: 4	Social media: 5
Google AdWords	Google AdWords: 1	Google AdWords: 2	Google AdWords: 3	Google AdWords: 4	Google AdWords: 5
Billboard signs	Billboard signs: 1	Billboard signs: 2	Billboard signs: 3	Billboard signs: 4	Billboard signs: 5

7. Please state the specialist services offered in your practice. *This question is required.

• Implants
• Ortho
• Perio
• Oral Surgery
• Endo

8. Does your practice use a digital impression system? *This question is required.

• Yes
• No