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Marketing's Approach to Data Privacy and GDPR Survey

Background

For numerous organizations, the effective use of personal data has become a source of competitive advantage.

Recently, however, the court of public opinion and new legislation have forced many organizations to review their approach to data usage and privacy. What impact will the potential changes to data usage and privacy have on marketers? Is the shifting landscape a potential opportunity or is it a threat? We want to find out.

The goal of this survey is to understand how marketing will support the organization's data privacy efforts, what challenges exist, and areas of opportunity.

Participants who complete the survey and provide us with a valid work email address will receive a $5 Starbucks Card when the study concludes. We'll also send you a free copy of the benchmarking report when it is published.

The survey has 20 questions and will take less than 5 minutes.  

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