This research is about differences and similarities in the meaning that Free golfers/virtual members and golfclub members from middle age give to an active particiaption in golf(clubs).
The golf industry in Holland has grown with golfers that don't play a lot of golf. This study shows why these people don't make their way up to the golf course. It's a qualitative research which contains 18 depth-interviews with both greenfeeplayers and golfclub members (age 45-55) on various golf courses in the Netherlands.
Click the button below to download an English summery of the research and tell the world about it! The full-report is not yet available in English.