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Thanks for taking part in my undergraduate questionnaire, this is to help with research for my dissertation, all answers are anonymous and will be kept only for purposes of the dissertation report, if you need to contact me regarding the research my email is g7057955@tees.ac.uk
1. Which age category do you fit into?
2. Do you understand the term viral marketing?
3. Do you feel viral marketing is an effective marketing tool?
4. How great is the influence in the decision buying process when products are personally recommended from a friend, colleague or family?
5. Do you agree that you are more prone to buying brands with an interesting or widely recognised and talk about advertising presence? (think gocompare, comparethemeerkat)
6. Would you search on the Google or YouTube websites in order to view an advertisement that friends, colleagues or family have been discussing?
7. What do you believe the aims of viral marketing to be?
8. Do you agree that the effects of viral marketing are more widespread and involving then traditional adverting efforts involving radio, tv and print?
9. Do you agree that viral marketing has ever been successful in making you purchase a product or service?
10. Do you agree that you pay more attention to advertisements that are widely talked about or virally spreading?
11. Do you consider yourself to be an opinion spreader (someone who actively goes out of their way to recommend brands, products or services)
12. Have your perceptions or level of interest changed in a brand due to viral marketing?
13. Do you feel that you have ever had a renewed interest in a brand after they have revitalised their marketing efforts in a more catchy or inviting manner?
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