Pricing Questions

Suppose you are working on defining pricing for a product . In what order do you ask and answer questions?
(You do start with questions don't you?)

1. Here is a list of pricing questions, please rearrange them in the order you think is important and would ask to solve the pricing problem.
You can drag and drop them into the order you want. *This question is required. Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.

What is the product?
What is its value proposition?
What are its competition?
What does is cost to make it?
Who are the customers?
What is the buying context?
What is my positioning?
How will customers pay for this product?
Should the price end in 9?
How will I reach these customers?
What are the alternatives and customer reference price?
Do I capture value upfront or over a period (subscription)?
How do customers make buying decisions?
What product features are relevant to different segments?
How many versions should we offer?
Will the sales team (if you have one) accept the pricing?

2. Comments? What other questions you would ask?

Pricing Questions

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