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ASTA's Sales & Marketing Course Quiz

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Use this 30-question quiz to gauge how much you learned from the Sales & Marketing course. It can be completed in as little as five minutes.

Chapter Reference: The Introduction
1. What is marketing?

Chapter Reference: The Four Cornerstones
2. What is the purpose of the four cornerstones of business approach?

Chapter Reference: The Four Cornerstones
3. Which cornerstones are affected by Social Media?

Chapter Reference: Vision Statement
4. What distinguishes a vision statement from a mission statement?

Chapter Reference: Marketing 101
5. Which of the following is NOT one of the "4 P's of Marketing"

Chapter Reference: Marketing 101
6. Is Social Media considered an example of Promotion?

Chapter Reference: USP and Brand
7. What does USP stand for?

Chapter Reference: USP and Brand
8. What is "top of mind awareness?"

Chapter Reference: Target Markets
9. Which are the two main types of targeting?

Chapter Reference: Image vs. Response

10. Which are the two primary types of advertising?
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