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New Packaging Survey

Page One

Thank you for taking the time to answer just a few short questions about our new packaging. Please refer to the images to help answer the following questions. We really value your detailed responses so that we may do our best to guarantee your satisfaction.

All questions will be used solely for research and development only. Your open and honest responses are most welcome and appreciated.

1. Please include your email so that we may contact you if you've won the AMEX Gift Card: *This question is required. This question requires a valid email address.

2. Have you ever purchased Maxim Hygiene products? *This question is required.

3. Please select your age range: *This question is required.

4. Please select the state in which you reside. *This question is required.

5. Which of the following statements best describes your purchasing habits when it comes to natural feminine hygiene products? *This question is required.

6. Choose ONE of the following menstrual care products you use most often during your period: *This question is required.

7. Which of the following brands are you aware of? (Please select all that apply)

Then, please tell us which of the following brand(s) you have used in the last 3 months. (Please select all that apply).

Finally, please tell us which ONE brand you consider to be your primary Feminine Care brand.

Space Cell	Aware of	Used in Last 3 Months	Primary Brand (Select ONE)
Maxim Hygiene	Aware of	Used in Last 3 Months	Primary Brand (Select ONE)
Seventh Generation	Aware of	Used in Last 3 Months	Primary Brand (Select ONE)
Natracare	Aware of	Used in Last 3 Months	Primary Brand (Select ONE)
Organyc	Aware of	Used in Last 3 Months	Primary Brand (Select ONE)
Puristics	Aware of	Used in Last 3 Months	Primary Brand (Select ONE)
Emerita	Aware of	Used in Last 3 Months	Primary Brand (Select ONE)
Stayfree	Aware of	Used in Last 3 Months	Primary Brand (Select ONE)
Tampax	Aware of	Used in Last 3 Months	Primary Brand (Select ONE)
Kotex	Aware of	Used in Last 3 Months	Primary Brand (Select ONE)
Playtex	Aware of	Used in Last 3 Months	Primary Brand (Select ONE)
Always	Aware of	Used in Last 3 Months	Primary Brand (Select ONE)
o.b.	Aware of	Used in Last 3 Months	Primary Brand (Select ONE)
Private Label	Aware of	Used in Last 3 Months	Primary Brand (Select ONE)
Other	Aware of	Used in Last 3 Months	Primary Brand (Select ONE)
None of the Above	Aware of	Used in Last 3 Months	Primary Brand (Select ONE)

8. How important are the following factors in influencing your feminine hygiene brand of choice? *This question is required.

Space Cell	Not important	Neutral	Very important
Branding and Packaging
Price
Comfort
Health Benefits
Environmental Benefits
Brand Familiarity

Here is an image of the new Maxim Hygiene packaging. Please review the image carefully as we will be asking you questions about it.

9. What do you think the flowers in the logo represent? *This question is required.

10. Overall, how well does the new Maxim Hygiene logo represent the brand? *This question is required.

11. Please select ALL of the words below that you identify and associate with the new Maxim Hygiene packaging (select all that apply): *This question is required.

12. Of these, which ONE word best describes the new packaging? *This question is required.

13. How important are the following Maxim Hygiene product features and benefits in influencing your choice to use Maxim Hygiene products? *This question is required.

Space Cell	Not important	Neutral	Very important
Made with 100% Organic and Natural Cotton: *This question is required
Chlorine Free: *This question is required
Prevents Irritation: *This question is required
Wood Pulp Free: *This question is required
Biodegradable: *This question is required
Extra Soft: *This question is required
Modern Fit: *This question is required

14. Of the following list of Maxim Hygiene product benefits and features, which ONE is of most importance to you: *This question is required.

15. Based on what you know about the benefits of Maxim Hygiene Products, is there anything missing from the packaging? *This question is required.

16. If yes, please specify what's missing:

17. If not already using Maxim Hygiene products, how likely are you to purchase Maxim Hygiene products with the new packaging vs. a different brand you might be using? *This question is required.

More likely to stick to the products I'm already using			Equally likely to purchase			More likely to purchase Maxim Hygiene with the new packaging

Please take a moment to review the old packaging.

18. How likely are you to purchase Maxim Hygiene Products with the new packaging vs. the old packaging? *This question is required.

More likely to purchase with the old packaging			Equally likely to purchase			More likely to purchase with the new packaging

19. Which of the following items would you like to see added to the Maxim Hygiene organic and natural cotton product line (check all that apply): *This question is required.

20. Please leave any additional comments or suggestions about the new or old packaging below:

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