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Social Media in Supply Chain

Is social media a waste of time or a catalyst for supply chain innovation?

This is the main question think tank participants will discuss at the upcoming The Logistics and Supply Chain Forum organized by Richmond Events. This short, 5-minute survey aims to shed light on the current views and experience of supply chain executives regarding social media.

Preliminary summary results will be presented at the conference. All responses will remain confidential, and all survey respondents and workshop attendees will receive a summary report of the results following the event.

Thank you for your time and consideration. If you have any questions, please contact Adrian Gonzalez at adrian@logisticsviewpoints.com.

1. Which of the following social media sites do you have a personal account with? For each site, please indicate if you use it for personal or business reasons or for both. *This question is required.
Space Cell Don't UsePersonalBusinessBoth
Facebook *This question is required
Twitter *This question is required
LinkedIn *This question is required
YouTube *This question is required
MySpace *This question is required
Google + *This question is required
Flikr *This question is required
Blogger (or other blog tool) *This question is required
Other *This question is required
2. Who do you collaborate and communicate with using the following social media sites and tools? Select all that apply. *This question is required.
Space Cell Don't UseFriendsFamilyCo-workersSuppliersCustomersCarriers and 3PLsOther Business PartnersProfessional Contacts
Facebook
Twitter
LinkedIn
YouTube
MySpace
Google +
Blogger (or other blog site)
Yammer
Moxie Software
Microsoft SharePoint
Other In-house Social Enterprise System
3. Which of the following social media sites does your company have a corporate account/page with? *This question is required.
Space Cell YesNoDon't Know
Facebook *This question is required
Twitter *This question is required
LinkedIn *This question is required
YouTube *This question is required
MySpace *This question is required
Google + *This question is required
Flikr *This question is required
Blogger (or other blog site) *This question is required
4. Which statement best describes your current opinion about what social media's role and impact will be over the next five years in supply chain management, particularly in functions other than marketing and branding? *This question is required.
5. Over the next five years, how much impact do you believe social media will have on the following supply chain functions? RATE the impact on each function on a scale from 1 to 5, with '1' being "Minimal Impact" and '5' being "Significant Impact." *This question is required.
Space Cell 1 Minimal2345 Significant
Product Development *This question is required
Sourcing/Purchasing *This question is required
Manufacturing *This question is required
Logistics *This question is required
Demand Planning *This question is required
Supply Planning *This question is required
Sales *This question is required
Marketing *This question is required
Customer Service *This question is required
Quality Assurance *This question is required
6. In five years, and relative to today, social media will have had the greatest impact in facilitating communication and collaboration between (or within) your company and which group? Please RANK IN ORDER, with '1' being the "Greatest Impact" and '5" being the "Least Impact." *This question is required. Note: for the following table each column is restricted to a single answer across all rows.
12345
7. What are the biggest obstacles to achieving greater adoption of social media and networking tools in supply chain management? RATE each factor on a scale from 1 to 5, with '1' being a "minor obstacle" and '5' being a "major obstacle." *This question is required.
Space Cell 1 (Minor)2345 (Major)
Lack of upper management support *This question is required
Lack of policies and governance structure *This question is required
External partners not ready/willing to use social media *This question is required
Unclear business case or value *This question is required
Current systems not a good fit for business use *This question is required
Many employees inexperienced using social media (need to train) *This question is required
Change management issues (resistance to change) *This question is required
Other *This question is required
8. Does your company current block employees from accessing external social media sites like Facebook, LinkedIn, and Twitter? *This question is required.
9. What is your Title? *This question is required.
10. What is the size of your company in terms of annual revenue? *This question is required.
11. Which industry is your company in? *This question is required.
12. Does your company serve mostly business customers (B2B), consumers (B2C), or both? *This question is required.
13. If you're interested in receiving a copy of the results when they are published, please provide your email below. If you're willing to participate in a brief telephone interview about this topic, please provide your name and 10-digit telephone number too.
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