Consumer Behavior

1. What is your gender? *This question is required.

• Male
• Female

2. What is your age?

• under 18
• 18-24
• 25-34
• 35-54
• 55+

3. Which one of the following best describes your employment status?

• Employed full time
• Employed part time
• Unemployed / Looking for work
• Retired
• Homemaker
• Student
• Self-employed

4. How frequently do you commute to/from San Francisco or the airport in a week? *This question is required.

• Hardly once
• Once or twice
• Weekdays
• Weekends
• Almost everyday

5. How do you travel to/from San Francisco or the airport? *This question is required.

• Own/Rental car
• Taxi/Commuter Shuttle
• Work Shuttle
• Zipcar
• Carpool/Ask a friend to pick me up or drop me off
• Public transportation
• Other Please enter an 'other' value for this selection.

6. In case for the above question "How do you travel to/from San Francisco or the airport?", if you have chosen any/all from option 3 (Work Shuttle) through option 7 (Other), please give a reason.

• I didn't choose an answer from 3-7
• I don't own a car or I don't have a driver's license
• I don't have to worry about parking
• I can use the carpool lane and reach the destination quickly
• I prefer not to drive in traffic
• Other Please enter an 'other' value for this selection.

7. What time of day do you travel to/from San Francisco or the airport? *This question is required.

• Peak traffic hours
• Off traffic hours

8. How much do you approximately spend per ride? *This question is required.

• 0
• <10
• 10-25
• 25-50
• >50

9. If you own/rent a car, would you share a seat with a (safe) stranger, so that he/she could help pay for gas en route? *This question is required.

• Yes
• No

10. If you don't own/rent a car, would you share the cost of ride from a (safe) stranger, so that they could pick you up and drop you off?

• Yes
• No

11. How important to you are the following items when considering transportation options? *This question is required. Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3	4	5	6
Cost	1	2	3	4	5	6
Convenience	1	2	3	4	5	6
Travel Time	1	2	3	4	5	6
Safety	1	2	3	4	5	6
Distance	1	2	3	4	5	6
Traffic	1	2	3	4	5	6